MAM
Joy Das joins FCBUlka Interactive as Media Director
MUMBAI: FCBUlka Interactive recently appointed Joy Das as Media Director – Digital. With the rapid growth that the FCBUlka Interactive arm has been clocking, it was only imperative to make a hire at this level to handle some of its key accounts.
Joy has tremendous experience in the digital space with over 10 years of focused digital media specialization. Being a well-entrenched digital expert, Joy boasts of an enviable twitter following of over 17,000 tweeters and a unique and inspiring blogger network. He also brings with him deep knowledge of Digital Media Mix Modelling Tools which ensure high efficiency and measurable response.
Prior to his stint at FCBUlka Interactive, Joy has worked on a gamut of brands like eBay, ITC, Tata Docomo, MTV,among many others.
FCBUlka Interactive has a long and impressive client list and works with Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision, FabIndia, Tata Housing to name a few. Joy will provide leadership to the digital media duties of several of these accounts and will lead a team of over 10 digital media planning and buying professionals.
Joy, commenting on his appointment said “FCBUlka Interactive has some great accounts and has been doing robust work. In fact, a lot of their campaigns have been awarded at the Indian Digital Media Awards, DMAi 2013 etc. I am delighted to join the digital arm of one of the most respected advertising agency groups in the country. I look forward to contributing to this spree of account and award wins.”
Last year, FCBUlka Interactive had made a senior level hire with the recruitment of SudarshanSudevan aka Sudi as Creative Head -Digital. Sudi had an interesting career start as a cartoonist before venturing into the digital space and going on to become a digital specialist.
Commenting on Joy Das’ appointment,Satish Ramachandran, Senior Vice President, FCBUlka Interactive, said, “We are growing at a scorching pace and digital is well poised to become a key medium for many of our Group’s clients. Our Interactive team’s strength is now over 50 members. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Joy’s experience will be of immense value for us to maintain our growth rate”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
