MAM
Jos Alukkas unveils ‘Parampara’: a symphony of Indian tradition
Mumbai: Jos Alukkas ‘Parampara’ Collections, a jewellery range inspired by Indian culture and traditional art, has been introduced in the market. South Indian film star Keerthy Suresh unveiled ‘Parampara’ during an event held in Chennai. The occasion was graced by the presence of Jos Alukkas managing directors Varghese Alukka, Paul J. Alukka, and John Alukka.
The artistic ‘Parampara’ jewellery line is presented by Jos Alukkas, following the launch of the Shubha Mangalyam Bridal Collections-2023 festive edition. This exquisite jewellery collection beautifully encapsulates the artistic charm of ancient sculptures.
The ‘Parampara’ series showcases divine motifs, including various goddess representations, Krishna, and Ganesha along with intricate designs that draw inspiration from the grace and symbolism of peacocks, elephants, and the divine swan. The collection boasts the use of exquisite gemstones, including Kembu, Ruby, Emerald, Moissanite, and Cubic Zirconia, adding a radiant and luxurious touch to each piece. The skilled craftsmen have masterfully captured the divine essence of Gods and Goddesses with exquisite finesse. Parampara offers jewellery options with antique-finished, red-polished, and yellow-polished styles. Additionally, the collection includes meticulously handcrafted Nagas jewellery.
“The hallmark of the Parampara series lies in its intricate designs, deeply influenced by India’s ancient cultural heritage. Utilising cost-effective labour allows us to offer our customers jewellery at a highly reasonable price” – said Jos Alukkas Chairman Jos Alukka.
Jos Alukkas employs a method of stone setting that doesn’t involve the use of wax, ensuring the purity and grammage of the gold is maintained. In the valuation process of gold jewellery adorned with stones, the weight of the stones is entirely excluded.
The introduction of these new brands aligns with Jos Alukkas’ expansion strategy, leveraging its 59-year legacy in the country’s jewellery retail sector. Notably, Jos Alukkas achieved a significant milestone with the HUID campaign, successfully raising awareness across the nation. In addition, Jos Alukkas has unveiled plans for the establishment of 100 new jewellery stores.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
