MAM
Jos Alukkas launches AR virtual try-on for jewellery
Customers can now preview necklaces, earrings and more on their devices.
MUMBAI: Jos Alukkas just turned mirrors into magic because why try on jewellery in a showroom when you can let your phone do the sparkling for you? Jos Alukkas, a trusted name in quality and trendy jewellery across India, has introduced an Augmented Reality (AR) virtual try-on feature on its website, developed in partnership with mirrAR. The tool allows customers to see how necklaces, earrings, bangles, rings and other pieces look on them instantly using their smartphone or desktop camera no downloads required.
Users simply visit the official website, select a desired item, choose the ‘Virtual Try-On’ option, and watch the jewellery appear overlaid on their live camera feed. The feature works seamlessly on most modern devices, blending advanced AR technology with the brand’s traditional craftsmanship to bridge the gap between online browsing and in-store confidence.
Jos Alukkas managing director John Alukkas said, “Jewellery is deeply personal, and customers often want to see how a piece looks on them before making a purchase. With this new AR feature, we are bringing the showroom experience directly to our customers’ screens. It reflects our continued efforts to align traditional retail strengths with evolving digital expectations.”
Mirrar founder and CEO Meghna Saraogi added, “We are excited to collaborate with Jos Alukkas to bring cutting-edge AR technology to the jewellery industry. This solution bridges the gap between physical and digital retail, helping customers shop with confidence online.”
The launch forms part of Jos Alukkas’ broader digital transformation strategy to boost customer engagement, lift online conversion rates and reduce returns by giving buyers a more assured, premium omnichannel experience. The feature particularly appeals to younger, tech-savvy shoppers while strengthening the brand’s global online presence.
In a jewellery world where seeing is believing, Jos Alukkas isn’t just selling sparkle, it’s letting every customer try it on for size from the comfort of their own selfie, proving that the perfect fit can now happen without ever leaving the sofa.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
