MAM
Jos Alukkas launches AR virtual try-on for jewellery
Customers can now preview necklaces, earrings and more on their devices.
MUMBAI: Jos Alukkas just turned mirrors into magic because why try on jewellery in a showroom when you can let your phone do the sparkling for you? Jos Alukkas, a trusted name in quality and trendy jewellery across India, has introduced an Augmented Reality (AR) virtual try-on feature on its website, developed in partnership with mirrAR. The tool allows customers to see how necklaces, earrings, bangles, rings and other pieces look on them instantly using their smartphone or desktop camera no downloads required.
Users simply visit the official website, select a desired item, choose the ‘Virtual Try-On’ option, and watch the jewellery appear overlaid on their live camera feed. The feature works seamlessly on most modern devices, blending advanced AR technology with the brand’s traditional craftsmanship to bridge the gap between online browsing and in-store confidence.
Jos Alukkas managing director John Alukkas said, “Jewellery is deeply personal, and customers often want to see how a piece looks on them before making a purchase. With this new AR feature, we are bringing the showroom experience directly to our customers’ screens. It reflects our continued efforts to align traditional retail strengths with evolving digital expectations.”
Mirrar founder and CEO Meghna Saraogi added, “We are excited to collaborate with Jos Alukkas to bring cutting-edge AR technology to the jewellery industry. This solution bridges the gap between physical and digital retail, helping customers shop with confidence online.”
The launch forms part of Jos Alukkas’ broader digital transformation strategy to boost customer engagement, lift online conversion rates and reduce returns by giving buyers a more assured, premium omnichannel experience. The feature particularly appeals to younger, tech-savvy shoppers while strengthening the brand’s global online presence.
In a jewellery world where seeing is believing, Jos Alukkas isn’t just selling sparkle, it’s letting every customer try it on for size from the comfort of their own selfie, proving that the perfect fit can now happen without ever leaving the sofa.
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
