Brands
Jolly Ranchers unleashes flavour fusion: Introduces ‘Two-Much’ with an exciting new campaign
Mumbai: Hershey India, a part of The Hershey Company, today announced the launch of its latest offering Jolly Rancher Two-Much, a unique addition to the Jolly Rancher lollipop portfolio. Jolly Rancher Two-Much aims to redefine the lollipop experience with its exceptional blend of Blueberry and Strawberry flavours in a single pop.
The all-new Jolly Rancher Two-Much extends this commitment by offering an exciting combination of sweet strawberry and tangy blueberry flavours in one lollipop. Not only does this dual-flavour concept enhance the visual appeal of the lollipop, but it also elevates the taste to new heights, making it a delightful treat for people of all ages.
The launch is supported by imaginative and witty communication that introduces Jolly Rancher Two-Much uniquely and entertainingly. The campaign adopts a fresh communication approach infused with fun, humour and imagination at its core.
The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago. With imaginative flair, he skillfully weaves a captivating tale of the genesis of Jolly Rancher Two-Much. As his friend listens in awe, the narrative unfolds with a delightful mix of amusement and scepticism, culminating in shared laughter and an abundance of fun. The ad film is a testament to the brand’s commitment to sparking imagination and uncontrollable, contagious laughter among its target audience.
Commenting on the launch, Hershey India marketing director Ankit Desai said, “Jolly Rancher is a beloved global confectionery brand and has received a lot of love over the years. The brand is known for its bold fruity flavors that spark imagination and fun. Our objective with this launch is to bring double the joy to consumers, allowing them to tap into their imagination while savouring the best of sweet and tangy flavours in a single, delicious pop. Jolly Rancher Two-Much takes lollipop indulgence to new heights, offering a memorable and playful twist to the world of confectionery.”
Jolly Rancher Two-Much is available across retail stores in top cities at Rs 5/-.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
