MAM
Johor to host ASEAN’s biggest digital content summit in 2025
JOHOR BAHRU: Game, set… animation! Johor Bahru gears up to host the ASEAN Digital Content Summit (ADCS 2025) from 2–4 September.
Organised by the Ministry of Digital through the Malaysia Digital Economy Corporation (MDEC), in collaboration with the Johor State Government, the summit is set to transform the Persada Johor International Convention Centre into the beating heart of ASEAN’s creative economy.
Timed with Malaysia’s ASEAN Chairmanship 2025, ADCS will bring together more than 50 global thought leaders, over 100 exhibitors, and country pavilions from more than 10 nations, all under one roof. Policymakers, studios, start-ups, investors and creators will unite to script the next chapter in animation, gaming and immersive technology.
The summit opens with the ASEAN Roundtable on 2 September, a high-level dialogue designed to spark regional collaboration in animation, games, and creative technology. Fans of Japanese anime will also find a treat: Koji Morimoto, co-founder of Studio 4°C and one of the creative minds behind Akira, will headline the speaker sessions.
Meanwhile, the Kre8tif! Business Xchange will act as a matchmaking arena for creators, connecting them with broadcasters, distributors, and investors. The exhibition hall promises a visual feast, from new game solutions to immersive interactive content, showcasing the latest from Malaysia, Indonesia, Thailand, and beyond.
In a nod to talent and research, ADCS 2025 will also feature 50 global technical papers and 60 plus university projects, giving students and young creators a launchpad to shine. The initiative is supported by KL ACM SIGGRAPH and DICE 3.0, ensuring academia meets industry in the most creative of ways.
MDEC CEO Anuar Fariz Fadzil called the summit a “game-changer” adding, “ADCS 2025 marks Johor’s bold leap toward becoming the beating heart of ASEAN’s digital content revolution. By bringing together innovators, storytellers, and tech leaders, Johor is stepping into the spotlight as the epicentre of gaming, animation, and immersive content.”
And it’s not all about business. The summit has a festival flavour, too. Public visitors can look forward to e-sports tournaments, outdoor movie screenings, exclusive giveaways, and family fun at B5 Johor Street Market. The celebrations culminate with the Malaysia Animation Film Festival on 4 September, followed by nationwide screenings at GSC cinemas from 16 October.
Brands
Nestlé weighs trimming ice cream footprint and Froneri stak
Swiss giant reviews options including stake cut in €15bn JV as it eyes higher-margin focus post-Unilever split.
MUMBAI: Nestlé is melting down its ice cream ambitions or at least scooping back a few spoonfuls amid a strategic review that could see it slim its stake in blockbuster joint venture Froneri. According to a Bloomberg report published 18 February 2026, the Swiss food and beverage powerhouse is mulling a reduced presence in the global ice cream segment. Options on the table include trimming its holding in Froneri, the joint venture with private equity firm PAI Partners that houses crowd-pleasers like Häagen-Dazs, Mövenpick, and Rowntree’s or even shifting some of Nestlé’s remaining wholly owned ice cream operations into the JV.
Discussions remain fluid, with no final decisions locked in and no guarantee of any transaction materialising. One scenario has PAI Partners boosting its ownership if Nestlé pulls back, while another could see the Swiss group offloading a portion of its stake to an existing investor like the Abu Dhabi Investment Authority (ADIA).
Froneri itself got a hefty valuation boost in October (likely 2025), when Goldman Sachs and ADIA poured in fresh capital, pegging the business at around €15 billion (about $17.69 billion). The move turned heads in the sector, especially as Unilever spun off its ice cream arm last year into the now-independent Magnum Ice Cream Company freeing both giants to chase sunnier, higher-margin pastures.
Nestlé’s rethink, reportedly overseen by new CEO Philipp Navratil as he sifts through the company’s vast portfolio, mirrors broader industry trends: consumer giants are sharpening focus on core strengths amid shifting tastes and profitability pressures. Ice cream might be delicious, but it’s not always the creamiest part of the balance sheet.
Whether this ends in a stake sale, JV expansion, or just more pondering, the frozen dessert world could soon see another ownership shake-up. For now, Nestlé isn’t screaming “last orders” but it’s definitely checking the freezer temperature.
