MAM
JK Lakshmi Cement’s new ad celebrates freedom of owning a home
Mumbai: JK Lakshmi Cement, in association with BC Web Wise, launches its new digital ad film called #IndiaAbSoschBulandKaro to celebrate the country’s 75 years of Independence with a unique insight on freedom.
The ad film revolves around a man who is eagerly waiting to move into his own home. He recalls the moments he spent in a rented house and now is gratified that he does not have to abide by rules anymore. It subtly brings out patriotic sentiments and celebrates a new facet of independence and belonging that comes with living in one’s own home. The brand applauds the ‘Buland Soch’ of celebrating freedom in one’s own home.
“In India, barring a small percentage of the population that belongs to the economically upper-class segment, the rest of the country aspires to have a home of their own and is probably the first thing on their wishlist. This film precisely captures the emotion of liberation and sense of ownership that is always missing in a rented house, by highlighting the glory, pride and freedom associated with one’s own home. It is freedom in its true essence,” the company said.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
