MAM
JJ Valaya, Skin Sin to launch a new label of fashion footwear
MUMBAI: Indian fashion designer JJ Valaya announced that he has joined hands with international fashion footwear brand Skin Sin to launch a new label of designer footwear.
The ability to grow and retain the mantle as India’s premier fashion designer has been the hallmark of Valaya while Skin Sin designer Arvind Bajaj is fast gaining a reputation as India’s first fashion footwear designer. Valaya will licence Skin Sin for the production, distribution and marketing rights of the label.
Announcing the launch, Valaya said, “There is a synergy of thoughts as Skin Sin understands the sensibilities of design and offers the latest in international standards. Therefore, our decision to launch a joint label.
“A lot of time is spent by the fashion-conscious Indian woman to find the footwear to go with her wardrobe. She has to either source the footwear from overseas or make do with existing designs, which are out of the current fashion scenario. Our new venture will offer the latest in design and technique with cutting edge finish.”
Speaking on the tie-up Bajaj said, “Brand Skin Sin and JJ Valaya compliment each other. Every Valaya creation is a fusion of contemporary and classics. JJ’s passion for colour, fabric and surface ornamentation is reflected in every piece, created and perfected to dress the present days’ individual.
“Skin Sin offers a unique blend of rich creativity with technical expertise that provides latest designs and supreme comfort in a shoe. With two minds working together we strive to present a product that has never been experienced before in the fashion footwear industry.”
Skin Sin executive director Vinod Kaul said, “Skin Sin is a premium designer wear brand that brings Indian consumers the latest in international fashion trends as they happen in the fashion capitals across the world. The tie-up with JJ Valaya reiterates our commitment to pioneer the domination of footwear in the Indian wardrobe.”
The collection will introduce 30 new styles of footwear for its label every season. The new range will be available across all Valaya and Skin Sin fashion boutiques in India, Dubai and Europe.
Brands
Flipkart plays on Ugadi vs Yugadi debate in festive campaign
Light-hearted film turns pronunciation clash into deals and delight
MUMBAI: Flipkart is turning a tongue-twister into a talking point with its latest campaign around Ugadi, playfully diving into the age-old debate of Ugadi versus Yugadi.
Conceptualised by 22feet, the campaign leans into a simple cultural truth. While pronunciation may differ across Andhra Pradesh, Telangana and Karnataka, the festive spirit and the urge to shop remain universal.
The campaign film captures this with a humorous back-and-forth between Telugu and Kannada speakers arguing over the ‘right’ way to say the festival’s name, only to land on a cheerful twist where both sides are rewarded. It is less about settling the debate and more about celebrating it.
At the centre of the activation is an interactive microsite, where users can share festive wishes and unlock exclusive deals on the Flipkart app. The idea turns a linguistic quirk into a participative experience, nudging users to engage while they browse.
The campaign is being amplified across digital platforms, including Meta, along with integrations on Flipkart’s own ecosystem, encouraging users to join the conversation and cash in on festive offers.
22feet chief creative excellence officer Vishnu Srivatsav said, “Small cultural nuances often create the most interesting ideas. The pronunciation debate gave us a playful starting point, and from there we built a take that is both celebratory and distinctive.”
In blending humour with heritage, Flipkart’s campaign shows that sometimes, it is not about who is right, but how everyone can win, especially when there are deals on the table.
