Brands
JioStar absorbs IndiaCast to streamline distribution
Merger creates one-stop hub for content, digital, and delivery
MUMBAI: In a move that proves JioStar isn’t just playing for the screen but for the entire stadium, the media behemoth has announced it is officially folding its distribution wing, IndiaCast, into the main mothership.
After the dust settled on the colossal Reliance-Disney marriage, the house that Mukesh built is tidying up the furniture. By absorbing IndiaCast, JioStar is effectively cutting out the middleman by becoming its own delivery boy.
IndiaCast has long handled the distribution of channel packs like Colors and MTV to cable and DTH operators. Now, instead of working as a separate company, it will be fully merged into its parent, JioStar.
The strategy is simple: less paperwork and more control. By merging under a fast-track scheme, the company is removing extra legal steps and administrative work that come with running two separate entities.
For viewers, the change may not be immediately visible, but behind the scenes it creates a one-stop shop for Indian entertainment. JioStar now controls the entire chain: it owns the content through channels like Star Plus and Colors, the digital platform through JioHotstar, and the distribution pipeline after absorbing IndiaCast, bringing everything under one roof.
According to regulatory filings, the merger is retrospective, dating back to April 2025. IndiaCast will eventually be dissolved without the messy drama of a formal winding-up. For the employees and assets, it is a same desk, different letterhead situation as everything transfers to the JioStar banner.
It is a classic bit of corporate housekeeping that ensures the new media kingpin is lean, mean, and ready to dominate your living room.
Brands
Amol Parashar invests in Nisaki Gin as strategic stakeholder
Actor shifts from endorsements to ownership with colour-changing craft gin
MUMBAI: Actor Amol Parashar has taken a spirited new turn off screen, investing in premium liquor label Nisaki Gin as a strategic stakeholder. The move marks a clear pivot from brand ambassador to brand believer, signalling a more hands-on chapter in how the actor engages with businesses.
Best known for his performances in the web series Tripling, the historical drama Sardar Udham, and the streaming title Gram Chikitsalay, Parashar has steadily built rapport with younger audiences. An IIT Delhi graduate, he pairs creative instinct with analytical rigour, and says he prefers partnerships rooted in conviction rather than mere visibility.
That thinking found a match in Nisaki Gin, a homegrown label that quite literally changes colour. The spirit shifts hues when mixed with tonic or citrus, turning every pour into a small spectacle. It is chemistry with character, and a conversation starter in a glass.
“Transformation has always been central to my journey as an actor,” Parashar said. “What drew me to Nisaki was the way it captures that spirit through its evolving hues and layered character. India’s premium spirits space is at an interesting inflection point, and I see this as a long term journey rooted in culture, quality and conviction.”
The brand is built around the philosophy ‘Love Every Hue’, celebrating nuance and layered experiences. In a market where identity and taste are increasingly fluid, the gin’s shifting shades mirror the evolving preferences of modern consumers.
Founder Sanchit Agarwal believes the partnership goes beyond capital. “Amol represents versatility and a strong connect with young audiences, which aligns well with how Nisaki is building its brand. His involvement brings not just investment, but insight as we grow across key markets,” he said.
India’s premium gin segment has gathered pace in recent years, buoyed by curious drinkers and the rise of craft labels. With Parashar now on board, Nisaki appears ready to raise a glass to its next phase, proving that sometimes the most interesting transformations happen off screen.
