MAM
Jio takes Airtel to ASCI over network speed ad
NEW DELHI: The telecom war between Reliance Jio and other telecom service providers took a new turn when a complaint was lodged with the Advertising Standards Council of India (ASCI) against broadband tester Ookla’s network speed test that said Bharti Airtel has the fastest network speed.
A letter sent by Reliance Jio to the self-regulatory advertising body ASCI said: “The claim of Airtel that it is India’s fastest network is false, misleading and incorrect. The claim is being made by Airtel acting in a mala fide manner in collusion with Ookla LLC, who profess to be experts in the domain space of testing mobile internet speed.”
Reliance Jio, which is the latest entrant in the field but has over 100 million subscribers, has also separately served a legal notice to Ookla for what it has termed as its “flawed” test, according to an IANS report.
Claiming that Ookla does not have any accreditation from the Indian government, Jio said It also stated that Ookla is not a “not-for-profit” organisation. “It charges money for its services used by telecom companies for their internal consumption, and charges additional consideration” for awarding certificates “that may be used by such companies for external consumption, marketing and publicity”.
“Without prejudice to the above, in any event, the way the award is being projected misleads the public into believing that Airtel has the fastest network today, that is when the advertisements are being aired/published,” the letter said.
“Even in the past, Airtel has been guilty of making attempts to use such titles and proclamations,” the letter states.
In its reaction, an Airtel spokesperson reiterated that “Airtel has been rated as India’s fastest mobile network by Ookla — the global leader in broadband testing and web-based network diagnostic applications.”
Brands
Mars Cosmetics turns International Women’s Day into a night of play and confidence
Women take the night by storm with fitness, fun and beauty at Mars Cosmetics event
MUMBAI: Mars Cosmetics gave International Women’s Day a fresh twist this year, turning it into a vibrant Women’s Night. The brand celebrated women by creating an immersive evening that blended movement, community, and confidence.
Under the banner of ‘Play Like a Girl,’ participants swapped traditional celebrations for night runs, cycling, pickleball matches, and fitness sessions. The event encouraged women to compete, connect, and celebrate together, turning strangers into friends through shared energy and enthusiasm.
Mars Cosmetics director Rishabh Sethia said, “Beauty is closely tied to confidence and self-expression. With Women’s Night, we wanted women to move freely, play fearlessly, and own the night. This was not just a campaign; it was an experience that celebrated strength, energy, and unapologetic spirit.”
After the sporting sessions, participants enjoyed beauty touch-ups and relaxed social interactions, seamlessly combining fitness and glamour. The event showcased Mars Cosmetics’ evolving vision of beauty, one that goes beyond makeovers to embrace confidence, individuality, and real-life experiences.
The night proved that beauty is more than a shade of lipstick. It is the confidence to run, rally, and play like a girl, even after the sun goes down. Mars Cosmetics’ Women’s Night turned a celebration into an empowering movement, proving that the night truly belongs to women too.
