Ad Campaigns
Jio-bp launches “You-Deserve-More” campaign
Mumbai: Jio-bp (the operating brand of Reliance BP Mobility Ltd, fuel and retailing joint venture of Reliance Industries and bp), a leading mobility solution provider, has launched their You-Deserve-More campaign showcasing their unique customer propositions to elevate India’s fuelling experience.
Marching through the Amrit Kaal towards the 100th anniversary of Independence, India will continue to remain the bright spot for global energy. Offering “More” to India, the You-Deserve-More (YDM) campaign highlights the unique customer propositions on offer from Jio-bp, focusing on three pillars of performance, service, and cutting-edge technology.
The YDM campaign touches upon diesel delivering up to 4.3 per cent higher mileage and petrol that keeps engines up to 10X cleaner through internationally developed bespoke ‘ACTIVE” technology at no extra cost along with a rapidly growing Jio-bp pulse EV charging point network. Also highlighted is the 24×7 shop for snacks, confectionery and travel need items, along with signature coffee under an international on-the-move brand Wild Bean Café, amongst other propositions at the country-wide network of Jio-bp Mobility Stations.
In line with their vision of reimagining mobility for the country with low carbon solutions, Jio-bp also retails a bouquet of energy offerings including compressed biogas, ethanol based E20 petrol, and EV battery charging and swapping.
Even beyond mobility stations, Jio-bp is the pioneer in taking diesel to customer’s doorsteps through automation driven pilfer proof mobile dispensers and patented packed HDPE containers. Their seamless easy ordering, real-time tracking, optimized delivery routes and geo-tagging, have enabled Indian customers belief in safe and quality on-demand delivery. In lower carbon EV solutions, Jio-bp’s hassle free Jio-bp pulse app, dynamic load sharing and auto-charge features are helping to accelerate EV adoption in the country.
Going beyond just automation led 100 per cent tracking of every drop of fuel or electron sold, Jio-bp is committed to harnessing every data byte, to build bigger, better, and smarter offers for India. As the YDM campaign unfolds, customers are encouraged to dream unlimited and embrace a new era of mobility with Jio-bp.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
