Brands
Jigsaw snags ‘Most Promising Research Agency’ crown at Unilever Awards
MUMBAI: In a world drowning in data but starved for real insight, one agency has managed to cut through the noise—Jigsaw. The consumer research and strategy powerhouse has bagged the coveted title of ‘Most Promising & Emerging Research Agency of the Year’ at the prestigious Unilever Insight Excellence Awards. If research had a red carpet, Jigsaw just strutted down it in style.
This milestone victory is not just about shiny trophies—it’s a testament to Jigsaw’s fearless approach to decoding the Indian consumer. Led by the indomitable Rutu Mody Kamdar, the agency has made a name for itself by challenging conventional wisdom and diving deep into the cultural and behavioural undercurrents that drive consumer choices. Forget stale Powerpoint decks—Jigsaw delivers insights that shake up boardrooms and shape business strategies.
For Kamdar, this award is more than just industry recognition—it’s a nod to the power of curiosity, culture, and cutting-edge research. “Great clients make agencies do great work, and Unilever has undoubtedly set the gold standard. Their commitment to depth, clarity, and continuous refinement challenges us to push our own limits every day. This award belongs not only to our team at Jigsaw but to every Unilever team that has placed their trust in us, inspiring us to take on complex, thought-provoking projects that truly make a difference,” she said.
Jigsaw’s meteoric rise in the research world is no accident. The agency’s sharp cultural intuition, deep behavioural insights, and innovative methodologies have placed it firmly in the league of research pioneers. By transforming dry data into compelling, strategic goldmines, Jigsaw is redefining what research means in an era of information overload.
Winning at the Unilever Insight Excellence Awards cements Jigsaw’s reputation as a trailblazer. With an insatiable hunger for uncovering consumer truths, the agency is all set to scale new heights—turning complex problems into clear, actionable solutions that fuel brand growth.
So, if you’re a brand looking for insights that don’t just inform but inspire, you might want to get in line—because Jigsaw is playing in the big leagues now.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
