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JHS Svendgaard appoints Mindconnect as creative agency for ‘aquawhite’
MUMBAI: JHS Svendgaard Laboratories Ltd, one of India’s leading oral-care manufacturing companies has appointed Mindconnect as its creative agency for its proprietary brand aquawhite. The brand is focused on catering to kids segment with its oral care products. Mindconnect will be responsible for driving aquawhite communications and creative campaigns.
Mindconnect CEO Sumit Saxena said, “We are delighted to partner with aquawhite as a leading oral care brand and even more privileged to be entrusted with the challenging yet exciting responsibility of launching the new kids range to start with, and the brand nationally and making it the preferred brand for the discerning consumers. Our strength is in the fact that we approach everything through a business lens. We strongly believe that marketing has to be the custodian of business growth and we are currently working on putting together an effective, multimedia campaign for aquawhite.”
JHS Svendgaard Brands Ltd president – communications & corporate affairs Neetal Narang said, “With the launch of aquawhite, our oral health brand for adults and kids, we have tried to introduce new innovative and concept-driven range of toothbrush and toothpaste that will propel us on the desired growth trajectory. Mindconnect, a young agency specialises in transformative, effective and business-led marketing and communication solutions. Their business led strategic approach and strong creative framework will enable us to efficiently develop an integrated, universally resonant, and holistic brand identity nationally and with this association, we are thrilled to make a splash amongst kids with our exciting product offerings.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
