MAM
JetSynthesys appoints Raj Thadani as CEO of JS-DHH joint venture
Mumbai: New-age digital entertainment and technology company, JetSynthesys, is pleased to announce the appointment of Raj Thadani as the CEO of its joint venture (JV) with Digital Hearts Holdings (DHH), a Japanese holding company listed on the Tokyo Stock Exchange (TSE). In his new capacity, Thadani will spearhead strategic initiatives, drawing on DHH’s expertise to bolster India’s gaming supply chain pipeline.
Thadani’s appointment signifies JetSynthesys’ commitment to harnessing DHH’s renowned capabilities within India, solidifying its global stature in gaming innovation. With extensive experience spanning close to two decades in technology and gaming, Thadani is poised to guide the joint venture towards success, seizing opportunities within the ever-evolving gaming landscape.
JetSynthesys CEO and founder Rajan Navani expressed his enthusiasm about the appointment, stating, “We are happy to welcome Raj Thadani as the CEO of our joint venture with Digital Hearts Holdings. His proven leadership skills and deep understanding of the gaming industry will be invaluable as we work to establish India as a global hub for game development and create impactful gaming experiences for our audience. Together, we are poised to unlock new avenues of growth and innovation in the gaming ecosystem.”
Raj Thadani, the newly appointed CEO of JS-DHH Joint Venture, shared his vision for the joint venture, saying, “I am excited to lead the joint venture between JetSynthesys and Digital Hearts Holdings. Our collaboration signifies a commitment to excellence and innovation in the gaming sector. I look forward to leveraging DHH’s strengths and JetSynthesys’ vision to drive meaningful impact and deliver exceptional value to our stakeholders.”
In November 2023, JetSynthesys announced a strategic partnership with Digital Hearts Holdings Co., Ltd. (DHH). As part of this collaboration, DHH has invested in JetSynthesys Co., Ltd. (JetSynthesys Japan). Simultaneously, JetSynthesys Japan harnesses DHH’s expertise in quality assurance, customer support, and marketing to create global products. JetSynthesys has formed a 50:50 joint venture in India with DHH. The joint venture will expand its debugging businesses in India and the global gaming market by combining the resources and know-how of both companies.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
