Brands
Jean and tonic Pepe’s Connaught Place comeback is stitched with style
MUMBAI: Some comebacks are worth the wait and the wear. Pepe Jeans London has officially rebuttoned its iconic Connaught Place presence with a 2,400 sq. ft. flagship store that redefines denim cool with a dash of British flair.
The reopened space isn’t just bigger, it’s bolder. With over 200 denim styles and more than 500 fashion pieces spanning tees, jackets, and more, the brand’s signature London attitude is stitched into every corner. Whether you’re a skinny-fit loyalist or a relaxed-fit rebel, there’s a pair of jeans with your name on it (and probably a jacket to match).
The denim wall stands tall as the centrepiece, a love letter to the brand’s heritage flanked by collections for men, women, and kids, and a newly added footwear section that takes your look from head to toe without missing a beat. Think classic kicks, statement sneakers, and everything in between.
But why Connaught Place again? Because style, like certain locations, never really fades. With its colonial charm, cultural buzz and legendary footfall, CP mirrors the brand’s blend of timelessness and trend. “Reopening here wasn’t a business call,” the brand hinted. “It was instinct.”
So whether you’re rediscovering your denim roots or hunting for fashion-forward flair, Pepe’s new home at Connaught Place promises a little London in every look no visa required.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
