MAM
Jaydeep Savant to lead BC Web Wise data analytics
NEW DELHI: Full-service digital agency BC Web Wise has appointed Jaydeep Savant as director – strategy and innovation to lead digital analytics and oversee expansion of the agency’s service portfolio to support key technology trends. He will be based in Mumbai and report to founder MD Chaaya Baradhwaaj.
The appointment enables BC Web Wise to leverage data as a strategic asset for implementing customer-centric strategies and help clients maximize the RoI of online spends.
Baradhwaaj said, “We are focused on building a practice capable of defining the business impact of digital campaigns across client sectors and categories. I’m pleased to have discovered a nuanced professional such as Jaydeep who brings a unique mix of strategic, technical and business experience that will be instrumental as we leverage analytics capabilities for our client portfolio.”
With over 15 years of experience, Jaydeep was responsible for digital strategy at Times of Money Ltd. Previously, Jaydeep held key positions in the technology and product innovation teams at TCS, TravelGuru, Harbinger Systems, Linga Interactive, and Satyam Computers.
BC Web Wise is known for its strategic brand solutions and world-class creatives with a presence in Mumbai and Delhi.
Brands
Janhvi Kapoor teams up with Amaha to spotlight alcohol addiction
‘Off the Rocks’ aims to shift stigma to science in mental health discourse
MUMBAI: Janhvi Kapoor has partnered with Amaha to launch Off the Rocks, an awareness-led initiative that seeks to reframe alcohol addiction as a clinical mental health condition rather than a moral failing.
The initiative comes at a time when alcohol consumption is increasingly normalised in social settings, yet awareness around dependency and addiction remains limited. According to estimates, nearly one in five alcohol users in India may face addiction, but many continue without diagnosis or access to professional care, often held back by stigma or lack of understanding.
Kapoor said the idea for the campaign stemmed from a gap she has observed in public conversations. “The conversation around alcohol is either completely absent or deeply judgmental, and neither serves the people who actually need support,” she said. “Alcohol addiction is real, it’s clinical, and it affects people across every walk of life.”
Off the Rocks is designed as a long-term, multi-format effort rather than a one-off campaign. It will feature expert-led discussions, personal stories, and accessible content aimed at building awareness, reducing stigma, and guiding individuals towards professional help.
To ensure clinical depth, Kapoor has teamed up with Amaha, a full-spectrum mental health organisation with a large network of psychiatrists and psychologists. The organisation brings both infrastructure and expertise, particularly in treating moderate to severe mental health conditions, including alcohol use disorder.
“Addiction sits at the intersection of neuroscience, psychology, and lived experience, and remains one of the most stigmatised conditions we see,” said Amaha founder and CEO Amit Malik. He added that the initiative would help connect public awareness with credible, evidence-based care.
Amaha currently operates across multiple cities with in-person centres and digital services, offering therapy, psychiatry, and self-care tools in several languages. Its platform has reached millions globally, reflecting a growing demand for structured mental health support in India.
With Off the Rocks, Kapoor and Amaha are attempting to shift the narrative from blame to understanding, and from silence to support. If it succeeds, the initiative could help more people recognise when social drinking crosses the line and, more importantly, where to turn next.
