MAM
Jaguar launches new global brand strategy
BANGALORE: Jaguar today announced a new future-looking global marketing and brand strategy that it says will add fresh impetus to its evolving product-led revitalisation programme.
Simultaneous with the unveiling of a new Jaguar logo and corporate identity, the launch of a new marketing campaign aims to increase awareness of the brand amongst a new audience in line with the marquee‘s ambitious future plans, says the company.
The new Jaguar global marketing campaign is the result of collaboration with SPARK44, the international communications agency that‘s part-owned by Jaguar Land Rover, and will feature print, television, outdoor and digital advertising. The campaign is designed to capitalise on the existing emotional pull of Jaguar‘s cars and challenges consumers to answer: ‘How alive are you?‘
Said Jaguar Cars Global Brand Director Adrian Hallmark: “Jaguar‘s current range already represents an enviable combination of luxury, innovation and seductive performance, and we‘re working hard to build on those existing strengths by developing exciting new models and derivatives – some of which you will see very soon. As that product-led revitalisation continues, now is also the perfect time to re-energise the Jaguar brand, both to underline how ambitious we are, and to reach a new and enlightened customer base that is rightly demanding of the cars it buys.
“Our fresh corporate image and the new global marketing campaign both underline the confidence we have in our existing products, and set the tone for our future expansion.”
The basis for the new strategy is the marque‘s existing product range – the sporting XK, and the XF and XJ saloons.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
