Ad Campaigns
Jaguar launches #FeelWimbledon campaign
MUMBAI: Jaguar has launched its #FeelWimbledon campaign, which uses cutting edge sensors to analyse and celebrate the unique spectrum of emotions associated with the world’s number one tennis tournament.
As part of this multi-sensory fan experience at Wimbledon, selected members of the crowd enjoying tennis this year will be provided with biometric wristbands capturing the excitement at SW19, whilst atmospheric, in-ground sensors monitoring the energy around the courts, and global sentiment on social media will be analysed.
Information from the atmospheric sensors – which will collate crowd movement, audio levels and infrared – biometric wristbands – that capture heart rate, movement and location around the grounds – and sociometric tracking – following the conversation amongst fans around the world on Facebook, Twitter and Instagram – will provide a unique level of insight and present a completely new perspective on the greatest Grand Slam of them all.
Every day during Wimbledon, tennis fans can access live updates of the mood and crowd emotions down at SW19 across Jaguar’s UK social media channels, and by visitingwww.feelwimbledon.co.uk.
All England Lawn Tennis and Croquet Club committee member Tim Henman said, “There’s no other tournament like Wimbledon and the experience gets better each year. The drama, passion and excitement, shared by both players and fans alike, is what makes Wimbledon the number one tennis tournament in the world, and it’s great to see Jaguar celebrating these unique qualities as part of their #FeelWimbledon campaign.”
Jaguar Land Rover UK marketing director Laura Schwab stated, “Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we’re very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign.”
AELTC commercial director Mick Desmond added, “Jaguar’s #FeelWimbledon campaign supports our commitment to communicate with our fanbase and ensure the best possible brand experience for supporters attending The Championships, watching at home, or engaging via our digital channels and on social media.”
Jaguar Land Rover will supply 170 luxury, high performance vehicles to support tournament operations. The fleet of luxury chauffeur vehicles includes the new Jaguar XE, which are now on sale at Jaguar UK retailers.
Schwab added: “With 500,000 people attending Wimbledon this year, it provides Jaguar with incredible exposure in London, and a fantastic platform to showcase our products, especially the Jaguar XE.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
