MAM
Jacqueline Fernandez dazzles in Lotus White Glow Gold Radiance Serum
Mumbai: Lotus Herbals has unveiled a new campaign with its brand ambassador Jacqueline Fernandez, for its White Glow Vitamin C Gold Radiance Serum. The brand unleashes a high decibel multi media campaign where Jacqueline dazzles in a new TVC that will be broadcasted on national and regional channels as well as leading digital and social media platforms. The new TVC revolves around the newly launched Lotus Herbals White Glow Vitamin C Gold Radiance Serum, which is formulated with powerful ingredients like Kakadu Plum, Yuzu Lemon, and pure gold leaves. This innovative serum is designed to tackle dark spots resulting in radiant glowing skin. The objective of the campaign is to educate the consumer that, this Serum, revolutionizes your daily skincare routine with the Power of 100x* More Vitamin C and gives the skin unmatched radiance.
The TVC begins with Fernandez in a typical office scenario, where her spotless and radiant skin catches the attention of a colleague. Jacqueline lets the colleague in on her secret for glowing skin, through a playful yet smart interaction. She emphasizes that Lotus White Glow Vitamin C Gold Serum is an innovative serum with 100 x more vitamin c and pure gold leaves which reduces dark spots, makes skin smooth and gives a stunning glow. The TVC concludes with Jacqueline highlighting her trust and endorsement for the product.
Expressing his enthusiasm on the latest addition to the White Glow range, Lotus Herbals chairman & managing editor Nitin Passi said, “We at Lotus are excited to unveil the revolutionary Lotus White Glow Vitamin C Gold Serum, showcasing our commitment to clean and transformative beauty solutions. Infused with potent ingredients like Kakadu Plum and Yuzu Lemon and luxurious pure gold leaves, this serum is a daily essential for achieving radiant skin effortlessly.”
The Brand Ambassador for Lotus Herbals White Glow, Fernandez elaborated, “I’m thrilled to endorse the Lotus White Glow Vitamin C Gold Radiance Serum. It’s not just skincare; it’s a luxurious indulgence. With 100x more Vitamin C and gold leaves, it’s an elixir for luminous skin. I encourage you to embrace this serum and make it an essential part of your morning and evening skincare ritual for visible results that leave a lasting impression.”
As the face for Lotus Herbals White Glow, the gorgeous actress Jacqueline Fernandez will appear in multimedia campaigns spanning TV, digital, e-commerce and social media to attract maximum eyeballs. With an extensive media plan for Lotus White Glow Vitamin C Gold Radiance Serum the brand will run the TVC on top performing GEC channels and Mega Impact properties. Targeting a wider audience the TVC will be aired across top performing regional channels and shows. The campaign will also run on the brands social media platforms including Facebook, Instagram and YouTube as well as the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters across Modern trade formats and Retail channels, for maximum brand visibility.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
