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Jack in the Box Worldwide appointed Digital AOR for Allen Solly
MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has bagged the digital duties for Allen Solly, making it the second mandate from the Aditya Birla Group after Louis Philippe.
The mandate includes all digital duties including multi-platform content creation, content marketing, digital campaign creation, media planning and buying, social media, search engine optimiSation and analytics, search engine marketing, for Allen Solly and its associated sub-brands, Solly Jeans, Solly Sport and Allen Solly Junior.
Allen Solly Chief executive officer Sooraj Bhatt said, “Allen Solly’s excited to be partnering with Jack in the Box for our digital mandate after going through an ardent process of shortlisting the best agencies in the digital domain. We chose JITB for their superb editorial content creation abilities, creative supremacy and great credentials. We’re looking forward to doing some great work together and taking Allen Solly to greater heights.”
The 120 Media Collective founder & chief executive officer Roopak Saluja said, “There’s no greater validation of the value we add to a client’s business than to be awarded an additional mandate from the same company (we seem to be making a habit of it). After three years of running all things digital for Louis Philippe, it’s a matter of great pride for Jack in the Box to be given responsibility for Allen Solly, thereby deepening our commitment to Madura Garments and the Aditya Birla Group.”
“Allen Solly is one of the most exciting brands in the fashion apparel category and I am very excited to win their Digital & Content mandate. Our clients at Allen Solly expect us to do some benchmark work in this category and we look forward to doing just the same. What makes this win even sweeter is the fact that our work on Louis Philippe was one of the influencing factors in making the decision in our favour,” added Jack in the Box Worldwide (a part of The 120 Media Collective) executive vice president & national business head Abhishek Razdan.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
