MAM
J. Walter Thompson India promotes Senthil Kumar as CCO
MUMBAI: J. Walter Thompson has promoted Senthil Kumar as chief creative officer (CCO) for India.
Kumar was most recently JWT India national creative director (NCD) for South and has been the agency for the last 15 years.
JWT South Asia CEO Tarun Rai said, “It’s a new world of communication. Creativity is no longer only about the 30-second TVC but has to work across various platforms. For this new world of communication, I needed a new age creative chief – someone who thinks digital first. Senthil is extremely talented, is focused on work and always leads from the front. His passion for excellence and his boundless energy is infectious. He will partner me in raising the bar of our creative product, building our clients’ brands and attracting the best talent in the industry.”
Kumar added, “I am thrilled to lead J. Walter Thompson India as its CCO. The opportunity to partner Tarun in steering India’s largest agency into the future, challenges and motivates me. Am proud of our current creative firepower across the country and our collective ambition will be to spearhead marketing success stories for our clients with world-beating ideas. The way forward is not just language-neutral and media-agnostic ideas, but to invent platform-specific creative solutions that solve business problems.”
“The journey is never over in this business of ideas as we continue to push harder on the creative front and attract the best talent from within and outside the industry. Our creativity should leap from deep human insight and be driven by ‘Curiosity’ and ‘Collaboration’ while we build our ‘Capability’ to generate ideas that engage with millions of consumers,” he further said.
J. Walter Thompson worldwide chief creative officer Matt Eastwood said, “Senthil is the definition of a modern ideator and leader who thrives on constantly exploring the power of new technologies and platforms to create truly pioneering work. His boundless energy and enthusiasm for his craft, clients and employees alike, will serve him well in guiding and building our creative brand in the region.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
