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IVM podcasts launches alexa skill for cyrus broacha
MUMBAI: IVM Podcasts, India’s premier podcast network announced that its popular show, Cyrus Says will now have its own official skill on Amazon Alexa. Listeners of Cyrus Says can now play the popular podcast on their Amazon Echo or any Alexa-enabled device with the convenience of voice.
Hosted by the inimitable Cyrus Broacha, the show covers various elements of life in urban India including politics, sports, civic sense, traffic, kids, food and a host of other themes. This cricket season tune in to LANSO (Left-Arm-Not-So-Orthodox) – a topical edition of his podcast that airs every Wednesday by just saying “Alexa, talk to me about cricket”.
The skill can also be accessed with the Alexa app available on iOS and Android. Once enabled use simple voice commands such as “Alexa, open Cyrus Says”, or “Alexa, ask Cyrus says to play the latest podcast” to start listening.
Speaking on the association, Amit Doshi, founder of IVM said, “Making the skill available on Amazon Alexa is very exciting since it’s a sign of larger audiences adopting podcast as a medium of consuming content. It’s a seamless way to listen your favorite podcast with an official skill and I’m certain that fans of Cyrus Says will be very pleased with this development.”
Cyrus Broacha, TV and theatre personality, comedian and host of the show said, "Wow Cyrus Says is on Amazon Alexa? Keep in mind Cyrus himself is not available. Just Cyrus Says. Ask Alexa to play me, I mean Cyrus Says."
“It is exciting to see huge interest in podcasts and that Alexa Skills are enabling this adoption. We are delighted to see IVM onboard a popular name like Cyrus Broacha with a Alexa Skill focusing on cricket and other important topics”, says Dilip R.S., Country Manager for Alexa Skills, Amazon India.
While podcasts are a fairly popular medium of content consumption in the west, the Indian market is still playing catch-up. Over the last 4 years, IVM has been creating audio content and building a consumer base for the medium by creating engaging content and has collaborated with over 50 podcasters to garner 10 million listens so far.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
