MAM
IVM Podcast Celebrates Its 5th Anniversary – 100 Shows Launched
MUMBAI: IVM Podcasts, India’s largest podcast network celebrates its 5th anniversary on 8th March 2020 by announcing the addition of 5 new shows to their catalogue and crossing 100 shows on the platform. The premiere player in the Indian podcasting space, IVM has witnessed a huge rise in its listener numbers, making it one of the most widely followed platforms serving all kinds of podcasts to its listeners – from comedy, politics, advertising to business.
IVM is changing the way India is listening and plans to launch 5 exciting new podcasts this month; while some are in regional Indian languages, others offer in-depth conversations about a host of offbeat subjects. Each show hinges on the subject matter experts that are the hallmark of IVM Podcasts.
Some of the shows that listeners can look forward to are:
‘Uncle Please Sit’ hosted by two former journalists: editor and creative producer Joel Pereira and writer and stand-up comedian Tushar Abhichandani. The first episode will air in March, with new episodes every Monday.
‘Absolutely Write’ hosted by Aditi Surana, Graphologist and High Performance Coach, will begin airing from March 11th 2020.
‘Begin The Journey’ will air from 2nd March 2020, and is hosted by Ashish Vidyarthi, Film Actor and Motivational Speaker,
‘Yuddha- The Indian Military History Podcast’ hosted by Anirudh Kanisetti and Aditya Ramanathan,
‘Smile India’ hosted by Shifa Maitra with new episodes every Monday and Thursday.
IVM podcasts with its exciting, quirky and fun shows offers many options to engage all kinds of audiences. Some of its most successful shows include, Cyrus Says hosted by Cyrus Broacha, The Habit Coach hosted by Ashdin Doctor, Ponniyin Selvan hosted by Kavitha Jeeva, Paisa Vaisa hosted by Anupam Gupta and The Edges and Sledges – a cricket podcast whose hosts are ordinary Indian cricket fans based in Singapore, London and Cincinnati.
Commenting on the 5th anniversary celebration, Amit Doshi, Founder of IVM Podcasts says, “It has been an amazing journey for us and I can’t believe we are celebrating our 5th anniversary. It's exciting to have 100 shows hosted on IVM, as the goal was to bring podcasts to India at scale. Even though we have just begun we are humbled and happy to see such a great response.”
Kavita Rajwade, Co-founder of IVM Podcasts says, “It feels surreal to see what we have achieved. Our constant effort has been to bring forth all types of podcasts to the audience and we have tried to cater to a wide spectrum of preferences. With our 5 new shows we take this ideology forward continuing pushing this medium. We are overwhelmed by the responses of the audience and it only makes us more dedicated to deliver our best”.
Podcasts are a rising form of digital entertainment and IVM is the helm of India’s podcast revolution.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
