MAM
It’s an Idea: commodity price updates on mobiles
MUMBAI: Mobile phone operator, Idea Cellular, has for the first time in India, introduced SMS-based information updates in the commodity markets using a subscription-based model. This service will be available across all Idea Cellular circles in India.
Idea’s customers will now be able to receive updates about the current prices in the major exchanges as well as spot markets all over the country, 10-15 times a day, over SMS. International markets of China, London and Tokyo, vessel positions and port information will also be covered.
Idea Bazaar Bhav on mobiles will initially cover the commodity markets for oil, pulses, cotton and bullion (Gold, Silver etc).
In the next phase, the grains and sugar markets will also be added to the service. An Idea subscriber can register by sending an SMS to 1920 and start getting updates. Idea Bazaar Bhav subscription will be offered to postpaid subscribers for Rs 150 per month and prepaid customers will be able to use the dynamic and effective SMS Pull feature to get the updates as and when required.
With the Idea Bazaar Bhav service, customers will be able to participate more actively in commodity trading, including forward trading, and benefit from the real time information updates. It will also keep the traders, brokers and farmers updated about the current trends in the market. ADCC Research and Computing is powering this service.
Idea Cellular CEO Vikram Mehmi said, “We are extremely happy to be the first ones to offer such a service to our customers and enable greater value addition in their day to day business transactions. With the mobile subscriber base penetrating deeper sections of India and spreading into rural areas, such a service is a boon to farmers, traders and the masses having their livelihood depend upon agro-based activities.”
ADCC Research and Computing Arun Lakhani CEO said, “Bazaar Bhav will act as a force multiplier to the rural economy empowering farmers to get fair prices and avoid exploitation. This is a first step in taking the technology to villages and contributing to the village economy.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
