MAM
itel innovates special social outreach campaign to digitally reach consumers
MUMBAI: itel mobile, the smartphone brand from Transsion India, chose to take the route of engaging meaningfully with its customers, employees and channel partners so that they are able to cope with the stress and anxiety of lockdown easily. With information consumption becoming huge through various media channels on the pandemic, itel took into its own digital social platforms innovatively to connect, spread positive awareness and launch many engaging initiatives to reach out to its stakeholders – employees, customers, and partners.
With its innovative consumer outreach campaign, itel took upon the task of spreading positive messaging and developed engaging content through multiple short videos, information snippets, contests, fitness, and wellness challenges. As a brand for the masses, itel created strong awareness for its customers and fans through its social handles around different aspects of preventions like social distancing, not believing in fake news, doing responsible communication, sharing tips on handling senior citizens, respecting lockdown period, etc.
Under its consumer outreach campaign, itel also launched #TogetherWeHelp campaign, a unique CSR initiative from 6 April 2020. The campaign focuses on engaging the audience through interesting games, challenges, interactive activities while they are at home during the lockdown period. For each correct entry on its contest posts from consumers on its social page, itel will donate a certain amount for helping feed the needy. The company has announced a tie-up with GiveIndia, India’s largest and most trusted giving platform to support the financially challenged community across the country by providing them with daily food essentials in a structured manner.
itel business unit head of marketing Goldee Patnaik said, “Amidst lockdown, India is glued to social channels as that is the only avenue for them to express and consume information. Being a mass brand, we decided on leveraging our social handles to connect with our fans in a way that made their stay at home during lockdown a journey to remember and not a stressful daily routine through the planning of various engagement activities. We have been creating innovative content based on novel communication approaches, which is not only limited to our target audience but also touching base with different age groups through relevant positive information dissemination. We are running various employee engagement campaigns focused on fitness and wellbeing, sharing effective tips on working smartly from home, encouraging direct connect programmes by taking stock of employee & family health, calling up channel partners regularly to ensure they are safe and doing well during this lockdown situation.
"As a responsible corporate outfit, we have launched a unique CSR programme which empowers customers and our fans to engage with us and earn points which would further be used towards contributing for the food of the financially challenged section of the society. We want to instil brand trust amongst our discerning customers and fans who have reposed their faith in us. It's an extension to the fact that itel has democratized technology for masses and is a trustworthy brand in good and bad times. We aim to drive engagement and want to spread the bigger message of care and positivity, which can go beyond the pandemic time as well, said Goldee”
title, for its customers, recently announced the extension of the warranty period by two months for all its models. The extension will be applicable for the models whose warranty expires between 20 March to 31 May. The warranty extension would be automatically applicable and the users can check the status by logging on the CarlCare Mobile application. itel took this step as a gesture of good faith and to ensure their customers get extended warranty period without paying any additional charge. The initiative will relieve itel users to worry around their warranty which can’t be availed due to the unfortunate scenario of lockdown.
Commenting on the CSR association, GiveIndia CEO Atul Satija said, “The daily wage earners have been hit very hard by the measures taken to stop the spread of Coronavirus, particularly the lockdown. We are thankful to itel for joining in our mission through their unique CSR programme. itel’s contribution will certainly boost our initiative to help the daily wage earners survive the crisis, till the time the virus abates.”
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
