Brands
ITC names Anuj Bansal chief business officer of Yoga Bar
MUMBAI: ITC Limited has handed the reins of its fast-growing health foods play to a familiar face, appointing Anuj Bansal as chief business officer of Yoga Bar, the clean-label brand under Sprout Life Foods.
Bansal, a 17-year ITC veteran, takes charge at a time when Yoga Bar is looking to move from niche favourite to mainstream staple. Known for blending brand storytelling with business rigour, he now brings his playbook to a category driven as much by trust as by taste.
Announcing the move, Bansal struck a characteristically upbeat note. “I’m happy to share that I’m starting a new position as Chief Business Officer, Yoga Bar at ITC Limited Foods. Lot to learn and lot to create. Forty-one but feels like 21,” he said.
His appointment builds on a long and varied career within ITC’s foods business. Bansal currently serves as a member of the ITC Foods Executive Committee and has led some of the company’s most recognisable brands across biscuits, chocolates, confectionery and coffee. From shaping Sunfeast into a household name to driving growth across Candyman, Dark Fantasy and Bingo!, his journey spans marketing, sales, category development and supply chain roles.
With Yoga Bar, ITC is betting on both credibility and creativity. As consumers increasingly seek healthier options without sacrificing flavour, Bansal’s task will be to scale the brand while keeping its youthful, honest appeal intact.
For Bansal, it is a new chapter within a familiar organisation. For Yoga Bar, it could be the push that takes the brand from pantry shelves to everyday conversations.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
