MAM
ITC e-Choupal shortlisted for Development Gateway Award
MUMBAI: ITC e-Choupal has been shortlisted among the six worldwide finalists for the Development Gateway Award 2005.
The winner of the $100,000 award, which recognises outstanding achievement in using Information Technology (IT) to improve people’s lives in developing countries, will be announced in September..
The six finalists have been chosen from 135 nominations.
ITC has earlier won the inaugural World Business Award instituted in support of the United Nations’ Millennium Development Goals and also the Wharton-Infosys Enterprise Business Transformation Award 2004 for the Asia-Pacific region.
ITC e-Choupal empowers over 3.5 million farmers by enabling them to readily access crop-specific, customised and comprehensive information in their native village habitat and language. Vernacular websites relating to each agricultural crop that ITC deals in, created by the company, provide ready and real-time information to even marginal farmers on the prevailing Indian and international prices and price trends for their crop, expert knowledge on best farming practices, and micro-level weather forecast. This significantly improves the farmer’s decision-making ability, thereby helping him better align his agricultural produce to market demand, secure better quality, productivity and improved price discovery.
ITC e-Choupal also creates a two-way direct marketing channel for rural India, eliminating wasteful intermediation and multiple handling, thus significantly reducing transaction costs and improving logistical efficiency.
Over the next decade, the ITC e-Choupal network aims to cover over 100,000 Indian villages, representing one sixth of rural India, and create more than 10 million e-farmers.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
