MAM
ITC Bingo! onboarded as Fankar-E-Kashmir 2024’s title sponsor
Mumbai: ITC Bingo! has announced its partnership with Fankar-E-Kashmir as the title sponsor, supporting an initiative to preserve and promote Kashmir’s folk and Sufiana music traditions and provide regional youth with opportunities in the music and cultural industries. The event is taking place on 26 October 2024, at the Sher-i-Kashmir International Convention Center (SKICC) in Srinagar.
With deep-rooted influences from Persian, Sufi, and Central Asian cultures, Kashmir’s music faces a risk of fading away. Fankar-E-Kashmir seeks to preserve this heritage by giving young artists a platform to showcase their talent and gain recognition. Bingo!’s involvement reinforces its commitment to supporting local artisans and creating avenues for emerging artists.
The event features a live talent hunt music contest, workshops on intellectual property rights and sound technology, and a grand finale performance by a renowned artist. Winners will receive cash prizes of Rs 25,000 for first place, Rs 15,000 for runner-up, and Rs 2,000 for all participants. Additionally, the winner will have the opportunity to become a ‘Bingo! artist’, with Bingo! producing and promoting their original song for a Bingo! Tedhe Medhe music video.
ITC Foods VP, head of marketing snacks, noodles and pasta, Suresh Chand said, “ITC has a long and rich tradition of supporting our nations’ musical heritage with the ITC Sangeet Research Academy. We are working on developing interesting regional musical content for our brands, such as Bingo! Tedhe Medhe and Bingo! Mad Angles. We are proud to be a part of this exciting event which celebrates the musical tradition of Kashmir and provides a platform for the youth of the region to showcase their talent”
The event is organised in collaboration with ShowCase Events, The Eagle, and The Rabab Academy, organisations dedicated to conserving and promoting India’s rich folk music traditions. With an eminent jury comprising legendary Kashmiri musicians Gulzar Ganaie, Ustad Abdul Rashid Hafiz and Noor Mohammad, the event is set to be a remarkable celebration of culture and talent.
The Eagle founder Angelina Fernandes said, “I have been closely working with multilingual national and international award-winning artists and my curiosity for Kashmiri talent brought me on to be passionately involved with Fankar-E-Kashmir”.
“Folk Music is very close to my heart, and I want to be able to do whatever I can to help keep it alive,” said ShowCase Events (a company that has worked towards promoting artists) chief executive Nanni Singh.
Music Journalist and The Rabab Academy founder Nazir Ganaie said, “Being a Kashmiri myself and a musician, I feel for our dying art and want to help with initiatives such as this to conserve it.”
Workshops will be held from 10:00 am onwards, followed by the live talent hunt contest from 4:00 pm to 7:00 pm, culminating in the grand finale performance. The event promises to be an unforgettable experience, filled with music, learning, and celebration.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
