MAM
“It was time to move on to newer challenges”: Satbir Singh
MUMBAI: Ending his nine-year long association, Havas Worldwide India managing partner and chief creative officer (CCO), Satbir Singh, has decided to move on.
The man behind last year’s Indian Premiere League (IPL) campaign ‘Come on bulava aaya hai’ has been in the industry for over 20 years. Singh has worked in India’s top agencies such as Trikaya Grey (now Grey), Contract, Leo Burnett, Ulka, Ogilvy & Mather and has also to his credit the ‘Incredible India’ campaign and the long-standing radio tagline ‘Bajaate Raho.’
The advertising industry’s known food-and-drink connoisseur and sportsman at heart, Singh has been associated with Euro RSCG in various roles, before it was rebranded Havas Worldwide in 2012.
The news of him exiting Havas spread like fire and Indiantelevision.com had a quick chat with the man, who will be associated with the agency till February.
After almost 10 years, what prompted you to quit?
10 years is long enough association. And I think it was time for me to move on to newer challenges. Sometimes offers come your way, which need you to mull and decide your next move.
So have you made up your mind on your next move?
Soon, in a week or so should be able to announce my next move.
What do you have to say about your journey with Havas?
It has been a wonderful journey. In 10 years we have accomplished a lot. We have created some memorable campaigns for Sony Entertainment Television (SET), Dainik Bhaskar, Max New York Life Insurance, Red FM amongst many others.
Parting words for your colleagues…
I will miss them all. And they should continue doing the good work.
And clients…
Havas is a good place; stick with it.
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
