MAM
“It was time to move on to newer challenges”: Satbir Singh
MUMBAI: Ending his nine-year long association, Havas Worldwide India managing partner and chief creative officer (CCO), Satbir Singh, has decided to move on.
The man behind last year’s Indian Premiere League (IPL) campaign ‘Come on bulava aaya hai’ has been in the industry for over 20 years. Singh has worked in India’s top agencies such as Trikaya Grey (now Grey), Contract, Leo Burnett, Ulka, Ogilvy & Mather and has also to his credit the ‘Incredible India’ campaign and the long-standing radio tagline ‘Bajaate Raho.’
The advertising industry’s known food-and-drink connoisseur and sportsman at heart, Singh has been associated with Euro RSCG in various roles, before it was rebranded Havas Worldwide in 2012.
The news of him exiting Havas spread like fire and Indiantelevision.com had a quick chat with the man, who will be associated with the agency till February.
After almost 10 years, what prompted you to quit?
10 years is long enough association. And I think it was time for me to move on to newer challenges. Sometimes offers come your way, which need you to mull and decide your next move.
So have you made up your mind on your next move?
Soon, in a week or so should be able to announce my next move.
What do you have to say about your journey with Havas?
It has been a wonderful journey. In 10 years we have accomplished a lot. We have created some memorable campaigns for Sony Entertainment Television (SET), Dainik Bhaskar, Max New York Life Insurance, Red FM amongst many others.
Parting words for your colleagues…
I will miss them all. And they should continue doing the good work.
And clients…
Havas is a good place; stick with it.
Brands
Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
