Ad Campaigns
‘Issko Laga Dala Toh Life Jhingalala’-Tata Sky’s new TVC
Well, it seems that Bollywood’s most versatile actor, Aamir Khan, has taken up a resolution to portray characters that are completely deviated from all forms of mediocrity and normality. At least that’s what the latest Tata Sky television commercial firmly stands to state.
The commercial showcases a bride and a groom (both enacted by Khan, mind you) under a huge word conflict on their wedding night. Reason???
Well, while the bride, Mrs. “NRI Khan”, aspires to get the best global DTH technology with UK’s BskyB, the groom, Mr. “Desi Punjab da Khan”, prefers integrity and trust over anything else and that can be personified only through India’s trust brand Tata.
Khan keeps juggling between his masculine and feminine self, while the squabble between the two halves continue.
However, after a heated row, the couple realises that their argument is completely futile. Why? Well, because with the marriage of Tata and Sky to form Tata Sky, they both get what they eventually want…trust and top-of-the-line technology, translating the fight into a win-win situation.
Review: Ok!!! Do you people know why this TVC was launched? No! Alright, let Ad Pick unfurl the secret to you.
Tata Sky is an amalgamation of the Tata Group and the Sky brand, owned by the UK based British Sky Broadcasting Group. However, since a lot of consumers believe that the word ‘sky‘ in the brand name implies to the satellite service that comes from the sky, Tata Sky decided to educate people about the brand origins through this campaign.
Ok, now that Ad Pick has unveiled the top secret to you, allow Ad Pick to also resolutely state that not only has the 70 seconds TVC succeeded is educating the consumers about the brand origins of the DTH service provider, but has also entertained the viewers with absolute effect.
Well, with Khan’s “pink and Punjabi versatility” endorsing the brand, education and entertainment had to go hand in hand. Don’t you think?
Three cheers to all!!!
Agency: Rediffusion DY&R
Production house: Aamir Khan Productions
Running time: 70 seconds
ITV rating: * * * *
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
