MAM
Isobar’s Shamsuddin Jasani joins Wunderman Thompson South Asia as CEO
Mumbai: Wunderman Thompson has appointed Shamsuddin Jasani as chief executive officer for South Asia, effective 1 November.
Jasani will report directly to Wunderman Thompson International CEO Ewen Sturgeon. “We are pleased to have Shams join our Wunderman Thompson leadership, and believe he is the natural successor to continue propelling our South Asia business forward,” said Sturgeon.
The development comes on the back of chairman and group CEO – South Asia Tarun Rai moving into a new role as executive director of strategic initiatives, APAC.
Jasani is a veteran of the industry, having launched Isobar in India in 2008 and growing it from a two-person team to over 300-strong across South Asia. Under his leadership, his team has been recognised as one of the top digital agencies under the Brand Equity Agency Reckoner and won multiple awards including ‘Digital Agency of the Year India’ for three times. Jasani was also awarded ‘Digital Agency CEO’ by Media Ace and has been featured on Impact Magazine’s ‘Digital Power 100’ list, two years in a row.
“It’s a great honour, but an even greater responsibility, to join such an iconic brand as Wunderman Thompson, with an amazing legacy. I am really excited to not only continue this legacy but to take it to greater heights with the combination of creative, data, commerce and technology,” Jasani commented. “I believe at Wunderman Thompson we have all the ingredients to be the partner of choice for the growth and transformation of brands and business in India.”
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
