MAM
Isobar India to handle Care India’s digital duties
MUMBAI: Care India, a non-governmental organisation, has awarded its digital media duties to Isobar India following a pitch that happened around two month ago.
Care India advisor – advocacy and external relations Alka Pathak said, “New media is going to play a key role in building the Care India brand, increase supporter base and deepening engagement. We would be using a combination of earned, owned and paid media to increase brand relevance and stature.”
Isobar India MD Shamsuddin Jasani said, “We‘re excited to work with Care India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. The strategy that we presented included novel use of digital media, which helped us win the account.”
Isobar is a global communications agency with digital at its heart.
Care India is a national developmental organisation that works to ensure gender equality, women‘s empowerment and fighting poverty and social exclusion among women and girls from poor and marginalised communities.
Brands
Mars Cosmetics turns International Women’s Day into a night of play and confidence
Women take the night by storm with fitness, fun and beauty at Mars Cosmetics event
MUMBAI: Mars Cosmetics gave International Women’s Day a fresh twist this year, turning it into a vibrant Women’s Night. The brand celebrated women by creating an immersive evening that blended movement, community, and confidence.
Under the banner of ‘Play Like a Girl,’ participants swapped traditional celebrations for night runs, cycling, pickleball matches, and fitness sessions. The event encouraged women to compete, connect, and celebrate together, turning strangers into friends through shared energy and enthusiasm.
Mars Cosmetics director Rishabh Sethia said, “Beauty is closely tied to confidence and self-expression. With Women’s Night, we wanted women to move freely, play fearlessly, and own the night. This was not just a campaign; it was an experience that celebrated strength, energy, and unapologetic spirit.”
After the sporting sessions, participants enjoyed beauty touch-ups and relaxed social interactions, seamlessly combining fitness and glamour. The event showcased Mars Cosmetics’ evolving vision of beauty, one that goes beyond makeovers to embrace confidence, individuality, and real-life experiences.
The night proved that beauty is more than a shade of lipstick. It is the confidence to run, rally, and play like a girl, even after the sun goes down. Mars Cosmetics’ Women’s Night turned a celebration into an empowering movement, proving that the night truly belongs to women too.
