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Isobar India creates Uncafe’s design identity for its new salad café
Mumbai: Uncafe, a boutique restaurant, has entrusted Isobar, the creative experience agency from the house of dentsu India, to design the identity for its newly launched healthy salad café.
The brand has taken a step further by creating a place that does not compromise on nutrition, hygiene, and taste. Keeping this at the core, the design crafted by the agency highlights Uncafe’s understanding of a consumer’s lifestyle and health needs in a contemporary manner.
While the logo comprises the alphabets ‘U and N’ from the brand name, the two dots are inspired by the Yin and Yang correlation symbol – the coherent synergy of taste and wellness. The alphabets U and N with two dots depict two humans, which in this case is the coming together of like-minded souls. The form is devoid of any frills and finished with soft rounded edges. It connotes inclusivity, friendliness, and warmth.
“There has been a sudden shift in the mindset, especially with the next generation becoming more conscious and responsible. We at Uncafe intend to promote an un-boring, unpretentious, and unapologetic healthy lifestyle,” said Uncafe co-founders Sanskriti Gupta and Riti Gupta.
“Back in the day, the definition of healthy was anything that didn’t have carbs, fats and sugar. But today owing to the pandemic, it’s all about immunity-boosting foods and paying attention to quality. Having said that, the offerings at Uncafe ticks all the right boxes,” said Isobar India managing partner Rahul Vengalil. “With an aim to deliver a holistic brand experience, we conceptualised the design in alignment with the brand values and built further on the health proposition.”
Isobar India national creative director Aalap Desai said the logo also has a deeper meaning and a style that would appeal to different age groups while we attract Gen Z’s attention. “A brand like Uncafe is helping the term ‘healthy food’ shed its boring tag. Our design is an endeavour to convey this message and to showcase what the brand stands for i.e., wholesome goodness anywhere anytime,” he said.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
