MAM
IRS Q4: Dainik Jagran, TOI continue to dominate
MUMBAI: Dainik Jagran and The Times of India continue to be the most read Hindi and English dailies, according to the Indian Readership Survey (IRS) Q4 report, released by the Media Research Users Council (MRUC) and Hansa Research.
However, breaking the trend from Q3, Dainik Jagran recorded a decrease in its average issue readership (AIR) from 16.46 million in Q3 to 16.41 million in Q4. It saw a negative of 0.3 per cent.
Dainik Bhaskar, meanwhile, continued to be second and recorded an AIR of 14.60 million, down 1.84 per cent, compared to 14.88 million in Q3.
While the top five places did not see any major changes, the top two recorded decrease in AIR while Hindustan, Malayala Manorama and Amar Ujala (third, fourth and fifth position respectively) gained readership.
Maharashtrian daily Lokmat and Tamil publication Daily Thanthi swapped places to land up at No. 7 and 8 respectively. The Tamil daily’s AIR was recorded at 7.5 million while the Marathi publication’s AIR was 7.5 million
Among the English dailies, The Times of India leads with a readership of 7.62 million, an increase of 2 per cent over previous quarter’s AIR of 7.47 million.
While the top six dailies maintain the pecking order from the last quarter, the last four positions have seen some shuffle with The Economic times (AIR 790,000) slipping to No. 8 and Mumbai Mirror (AIR 803,000) climbing to No. 7.
The ninth and tenth positions also saw a change as The Tribune (AIR 585,000) slipped to No. 10 while The New Indian Express (AIR 637,000) settled at No. 9.
The regional dailies also experienced changes in the top ten order. While Lokmat went up a notch to No. 2 with AIR of 7.56 million, Daily Thanthi replaced it at the No. 3 spot with a readership of 7.5 million. Eenadu slipped down the ladder to sixth position with AIR of 5.99 million, propelling Anand Bazar Patrika to fifth spot with a readership of 6.05 million. Tamil daily Dinakaran dropped down to No. 8 at an AIR of 5.22 million while Telugu daily Sakshi bumped up to No. 7 with AIR of 5.3 million.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
