MAM
IRS Q4: C&S, Internet continue growth momentum
MUMBAI: The cable and satellite (C&S) sector continued its growth momentum, posting a CAGR of 13.9 per cent as its reach rose to 462.38 million, according to the Indian Readership Survey (IRS) 2011 Q4 report, released today by the Media Research Users Council (MRUC) and Hansa Research. This, however, is lower than the 15.8 per cent CAGR the medium had recorded in the trailing quarter.
TV sector’s reach recorded a CAGR of 6.9 per cent, increasing from 539.87 million in Q3 to 549.86 million in Q4.
However, the reach of radio and cinema continued to record a decline with a negative CAGR of 5.8 per cent and 5.2 per cent respectively. While radio recorded a reach of 156.70 million in Q4 from 158.28 million in Q3, cinema’s reach grew from 76.83 million in Q3 to 75.77 million in Q4.
The press’s reach showed a positive CAGR of 1.5 per cent at 350.35 million in Q4 compared to 349.89 million in Q3.
Continuing to expand its reach, the Internet sector recorded a positive CAGR of 46.7 per cent. The medium grew 11.4 per cent from a reach of 634.88 million in Q3 2011 to 639.71 million in Q4.
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
