MAM
IRS Q3: Vanitha retains top spot among magazines
MUMBAI: The Indian Readership Survey (IRS) 2011 for the third quarter carried out and released by Media Research Users Council (MRUC) and Hansa Research revealed that there isn’t much change in the readership base of the top five magazines in the country.
Retaining its numero uno position, Malayalam fortnightly Vanitha recorded an average issue readership (AIR) of 2.59 million. Pratiyogita Darpan also maintained its position at number two with an AIR of 2.02 million.
Last quarter‘s number nine and ten, Kumudam (Tamil) and Grehlakshmi (hindi) respectively lost their positions to English magazine General Knowledge Today (with an AIR of 1.09 million at number nine) and Bengali magazine Karmakshetra (AIR 1.05 million at number 10).
Among the Hindi magazines Pratiyogita Darpan‘s AIR stood at 2.02 million topping the list while Saras Salil followed second with an AIR of 1.94 million.
Slipping down to seventh position, Grehlakshmi recorded an AIR of 983,000 while Grih Shobha, which took its place at number six, clocked in an AIR of 990,000.
Among the English magazines, India Today continues to lead with 1.64 million AIR. Reader‘s Digest (AIR 998,000) made way for General Knowledge Today (AIR 1.09 million) at number two while it slipped down to number three.
Further down the list Stardust climbed up to number seven with AIR of 385,000 and while Business Today moved up to number eight (from number 10 last quarter) with an AIR of 345,000. Recording the deep plunge in the ranking, Filmfare fell to number 10 from previous quarter’s number seven with an AIR of 327,000.
In the regional languages sector, the Malayala Manorama continued to be second with an AIR of 1.31 million while Kumudam slipped down to number four with an AIR of 1.03 million. Taking its place, Bengali weekly magazine Karmakshetra recorded a readership of 1.05 million.
Tamil weekly Ananda Vikatan fell from number six in the last quarter to number nine in Q3 with a readership of 781,000 while Bengali weekly Karmasangsthaan climbed three spots to reach number six with a readership of 855,000.
MAM
Centuary Mattresses marks World Sleep Day with film and mattress donation
Brand releases ‘Better Moments Begin Here’ and donates 150 mattresses.
MUMBAI: Sometimes the softest stories are the ones that speak the loudest. To mark World Sleep Day, Centuary Mattresses has released a digital campaign film titled Better Moments Begin Here while donating 150 mattresses to children and elderly residents across several institutions in Hyderabad. The initiative supports organisations including Devnar School for the Blind, Desire Society, Telangana State Model School and RK Foundation, benefiting visually impaired, special and orphaned children as well as elderly residents. The effort aims to highlight the emotional importance of comfort while improving access to quality sleep.
At the centre of the campaign is a short film that captures visually impaired children experiencing the mattresses for the first time. The film opens with lively scenes of children laughing, jumping and playing together before gradually transitioning into a calm moment as they drift off to sleep. The narrative gently reinforces the campaign’s message that comfort is often felt rather than seen.
The initiative reflects the company’s broader belief that good sleep is essential not only for physical health but also for emotional wellbeing, particularly for children.
Centuary Mattresses, executive director Uttam Malani said the campaign was inspired by the company’s interactions with students during the initiative. “World Sleep Day presented a meaningful opportunity for us to create moments of comfort and joy for special children. Our interaction with students reminded us that genuine comfort and happiness are not always visible but deeply felt,” he said.
Founded more than 35 years ago and headquartered in Hyderabad, Centuary Mattresses has grown into one of India’s established mattress brands. Often referred to as India’s Sleep Specialist, the company manufactures a wide range of products including spring, foam, coir, memory foam and orthopaedic mattresses.
The brand operates across 18 states through a distribution network of more than 4500 dealers and over 450 exclusive brand stores. Its manufacturing facilities are located in Hyderabad and Bhubaneswar.
Centuary has also introduced several sleep technology innovations over the years, including copper gel mattresses, micro spring systems and Centuary Protect, an antimicrobial technology recommended by the National Health Academy.
With the Better Moments Begin Here campaign, the company has used World Sleep Day not just to promote better sleep but also to underline a simple idea: comfort can create moments that matter, especially for those who need it most.
