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IRS Q3: Dainik Jagran and Times of India maintain lead
MUMBAI: According to the Q3 IRS (Indian Readership Survey) second-quarter report released by the Media Research Users Council (MRUC) and Hansa Research the Q2 leader in the Hindi and English dailies sectors continues to be Dainik Jagran and Times of India respectively.
Dainik Jagran recorded an increase in its average issue readership, continuing the trend from Q2.
While the top five places did not see any major changes, the top three recorded increase in AIR (average issue readership) while Malayala Manorama and Amar Ujala (fourth and fifth position respectively) lost out on readers.
Dainik Jagran’s AIR has risen in Q3 to 16.46 million, from 16.39 million in the preceding quarter. Dainik Bhaskar (14.88 million) and Hindustan (12.03 million) follow.
Hari Bhoomi which entered the top ten in Q1 at 10th place and maintained the position in Q2 survey was nudged out by Malayalam daily Matrubhumi.
Among the English dailies Times of India continues to lead with a readership of 7.47 million, though it has seen a slight loss in AIR.
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Maintaining last year’s pecking order in the English dailies’ segment, Hindustan Times recorded an AIR of 3.73 million, the Hindu 2.17 million and the Telegraph an AIR of 1.27 million.
The regional dailies experienced a ruffling in the top-ten order. While Lokmat shifted down a notch to number three with AIR of 7.44 million, the Daily Thanthi replaced it at the number two spot with a readership of 7.45 million.
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Eenadu moved up the ladder to fifth position with AIR of 6.10 million pushing the Anand Bazar Patrika to sixth spot with readership of 6.09 million. Gujarat Samachar slid down to number nine from previous quarter’s number seven with an AIR of 5.19 million.
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WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
