MAM
IRS Q2 2012: Publications see drop in readership
MUMBAI: Daily publications continued to occupy all the spots in the top ten publications list, according to the Indian Readership Survey conducted by the MRUC. In fact, there is no change in the pecking order of the top ten publications.
Hindi daily Dainik Jagran continued to rule the charts with an All India Readership (AIR) of 16.43 million in the second quarter of 2012 (AIR Q1 2012: 16.41 million). Dainik Bhaskar saw a drop in AIR from 14.55 million in Q1 2012 to 14.45 in Q2 2012 while third place occupier Hindustan Times increased its Air to 12.21 million in Q2 2012 from 12.16 million in Q1 2012. Seven out of the top ten publications saw a drop in AIR.
The only change in the ranking of the Hindi dailies is the swapping of places by Navbharat Times and Prabhat Patrika. The former slipped from the No. 7 spot to be replaced by the latter. Navbharat Times’ AIR decreased from 2.588 million in Q1 2012 to 2.584 million in Q2 2012 while Prabhat Khabar’s AIR rose to 2.621 million in Q2 2012 from 2.437 in Q1 2012. Six out the top ten Hindi dailies lost out on readers in the second quarter of 2012.
In case of the English dailies, the Times of India (AIR: 7.643 million) maintained its position at the top of the list followed by Hindustan Times (AIR: 3.767 million) and the Hindu (AIR 2.208 million). The only change in the rankings was Mumbai Mirror (AIR: 795000) replacing Economic Times (AIR: 789000) at number seven and ET slipping to number eight.
Among the language dailies, Malayala Manorama held onto the top position with an AIR of 9.71 million followed by Marathi daily Lokmat at AIR of 7.507 million. In third place is Tamil publication Daily Thanthi with AIR measuring 7.431 million. Malayalam daily Matrubhumi (AIR:6.493 million) displaced Tamil daily Eenadu (AIR: 5.925 million) to take the number six spot.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
