MAM
IRS Q2 2012: Magazines too see slump in readership
MUMBAI: Malayalam fortnightly magazine Vanitha continues to lead the list of most read magazines in the country, according to the latest Indian Readership Survey conducted by the MRUC.
The publication, however, clocked a decrease in the All India Readership (AIR) at 2.353 million in the second quarter of the calendar year 2012 as compared to 2.444 million in the first quarter.
The second place on the list continued to be occupied by Hindi monthly publication Pratiyogita Darpan with a readership of 1.918 million from 1.893 in Q1. Another Hindi monthly magazine Samanya Gyan Darshan figured on the number three spot, having also increased its AIR from 1.644 in Q1 to 1.664 in Q2.
Jumping up two places on the list, Bengali weekly Karmakshetra (Q1 AIR: 1.142 million; Q2 AIR: 1.168 million) stood at number seven in Q2, sending previous quarter‘s number seven Cricket Samrat (Q1 AIR: 1.176 million; Q2 AIR: 1.135 million) and Malayalam weekly Malayala Manorama (Q1 AIR: 1.163 million; Q2 AIR: 1.113 million) to number nine.
The pecking order of Hindi magazines remained unchanged with Patiyogita Darpan in top position followed by Samanya Darpan. Fortnightly publication Saras Salil was at number three, but saw a drop in AIR at 1.548 million in second quarter as compared to 1.601 million in Q1. Seven out of the 10 publications saw a drop in AIR for the second quarter of 2012.
Amongst the English magazines, India Today retained its top spot though its readership decreased from 1.613 million in first quarter to 1.554 million in Q2. Second spot holder General Knowledge Today saw a spike in readers, albeit marginal, from 1.086 million to 1.087 million in second quarter. Stardust jumped up one spot to occupy the seventh place with AIR at 416000. The week suffered decline in readership (Q1 AIR: 418000; Q2 AIR 397000) and thus slipped down two places to number nine.
The language magazines saw two major changes in the pecking order. Last quarter’s second spot holder Malayala Manorama swapped places with Bengali weekly Karmakshetra which held third position in the first quarter. Malayalam weekly Balaram (Q1 AIR: 787000; Q2 AIR: 738000) was bumped down to number eight by same language weekly Mathrubhumi Thozhil Vartha (Q1 AIR: 735000; Q2 AIR: 782000) which ranked at number seven in the second quarter.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
