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Irdeto Secures Orange’s New Direct to Home Service in Slovakia
MUMBAI: Orange Slovensko has selected Irdeto as its partner to securely deliver content through its recently launched Direct to Home (DTH) service to subscribers in Slovakia. The new service was launched along with a new premium sports channel Orange Sport, with Irdeto Conditional Access securing a range of premium content.
Irdeto’s Broadcast Managed Services business unit, comprising a dedicated team of broadcast professionals, will manage the conditional access system for Orange Slovensko’s DTH platform on an ongoing basis, which also includes encryption for DVB services for STBs and CAMs.
“The launch of our new DTH service in Slovakia is part of our ongoing plan to provide the best possible service to our customers, both in terms of content and accessibility,” said Karol Flak, TV unit manager, Orange Slovensko. “An effective managed service to ensure secure delivery of content is crucial to this success and Irdeto’s ability to provide a flexible business model which fully meets our requirements and expectations, combined with its strong track record in secure pay TV delivery, makes it the perfect partner to help us to achieve our goals.”
“As operators launch new services like Orange Slovensko’s DTH offering, it is critical to ensure premium content is delivered securely,” said Richard Frankland, VP Sales, EMEA, Irdeto. “Our partnership with Orange Slovensko will protect the DTH service and content delivery mechanisms, allowing its resources to be focused on developing its content offering and providing a great user experience for customers.”
Irdeto Conditional Access is a key solution offered in the Irdeto 360 Security suite, which is designed to ensure future-proof end-to-end security that can quickly and easily react to changes in the market in a cost-effective fashion. Partnering with Irdeto allows Orange Slovensko to ensure the highest level of security for its DTH service.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
