MAM
Ipsos becomes market research leader in Ireland with B&A acquisition
Mumbai: Ipsos, one of the world’s leading market research companies, announces the acquisition of Behaviour & Attitudes (B&A), the largest Irish agency specialised in opinion and social research studies, as well as market studies.
Established in 1985, B&A serves a range of clients across the public and private sector. Renowned for their expertise in quantitative and qualitative research, B&A have significant operations in data production and analysis, notably by leveraging its consumer panels. Ipsos in Ireland and B&A will become a combined organisation, named Ipsos B&A.
Damian Loscher, previously managing director of Ipsos in Ireland, becomes president of Ipsos B&A. Luke Reaper is the managing director of B&A and becomes the CEO of Ipsos B&A. They will work closely together to promote the mission, vision and strategic direction of the combined business. Luke will be responsible for the day-to-day operations of Ipsos B&A.
Ipsos chief executive officer Ben Page commented: “This acquisition contributes to Ipsos’ 2025 growth plan by strengthening our leading position, notably in our Public Affairs business. I am delighted to bring these two powerhouses of research in the Irish market together. Ipsos has been operating in Ireland for nearly twenty years and this acquisition demonstrates the attractiveness of the Irish market and its growth potential.”
Commenting on the acquisition Ipsos B&A CEO Luke Reaper said: “This is a very exciting evolution. B&A’s principles and research ethos clearly chime with those of Ipsos. The vision of the combined business is to deliver the highest quality of research and insight at a scale unparalleled in the Irish market. Clients will benefit from expanded operational resources and infrastructure, as well as leading analysis capabilities.”
Ipsos B&A president Damian Loscher added: “The combination of highly skilled researchers who share common values, B&A’s extensive consumer panel and Ipsos’ range of digital techniques brings a new and distinctive offer to our clients in Ireland. There are clear synergies in public and healthcare research, as well as in areas such as brand positioning and customer experience.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
