MAM
iProspectCommunicate2 dominates DMAi Echo Awards
MUMBAI: iProspectCommunicate2 dominated the DMAi Echo Awards, winning a total of five awards in every category they were nominated in. This includes three Gold and two Bronze awards across various digital marketing categories.
The DMAi Awards in alliance with DMA International ECHO Awards honours stand out innovation, originality and marketing impact in the field of marketing and advertising.
iProspectCommunicate2 and Cleartrip won Gold in the Travel & Hospitality category for API Wizardry. iProspectCommunicate2 along with Remit2India won the Gold in the Financial Products and Services category for Dynamic Exchange Rates. The agency with Standard Chartered Bank bagged Gold for their social media campaign for the Mumbai Marathon 2013.
iProspectCommunicate2 also won a Bronze in Best Creative Use of Search with Remit2India for Dynamic Exchange Rates and a Bronze for Best Insurance Services for ICICI Lombard’s Hyper-Contextual Targeting Engine.
iProspectCommunicate2 received five nominations at the DMAi Echo Awards and have won a medal for each nomination at the recently held award ceremony at Blue Frog, Mumbai.
iProspect Communicate2 managing director Vivek Bhargava said, “These awards demonstrate our innovation in performance marketing; our data analytics led approach has allowed us to constantly build technology solutions to solve our client challenges and increase the ROI received by them. It is interesting to note that most the clients that we have won awards today have been our clients for more than five years.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
