MAM
iProspect India gets Divya Ajitkumar as AVP Client Servicing
MUMBAI:iProspect India, the digital performance agency from Dentsu Aegis Network, today announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. Divya, a digital marketing veteran, comes with a decade-long work experience. She will strategically complement iProspect’s aggressive growth plans as she takes on the lead responsibility of servicing the company’s clients in the Indian market.
iProspect India CEO Vivek Bhargava said, “We gladly welcome Divya to the iProspect team, especially at a crucial juncture wherein we look at accelerating the company’s growth. We are positive that Divya’s unique experience and global exposure will help us explore new digital marketing avenues in an efficient manner, such that it benefits the brand and the company alike. We look forward to expanding our business revenues and bagging more awards in the coming year.”
Commenting on her appointment, Divya Ajitkumar, Associate Vice President – Client Services said, “I’m thrilled to be a part of the energetic iProspect team and one of the leading digital performance agencies in the country today. Client servicing as a profile is extremely close to my heart and I believe my experience will help contribute to the company’s efforts. I’m positive there’s a lot of great work coming up. The Indian market is not an easy one, but I’m up for the challenge and keen to embrace everything it has to offer!”
Divya started her career in digital media in New York and further utilized her curiosity and zeal to succeed in exploring the vast world of digital media. Working across different geographies and verticals throughout her career, her fortes include campaign management, activation, consulting and strategy. Having experienced different work cultures and ethics across the USA and Europe, Divya understands different market segments and has in-depth knowledge in strategizing and pitching. She has shouldered several roles at the Starcom Mediavest Group and worked closely with several top brands including Samsung, Coca-Cola, Walmart, Europcar, Flybe, Aer Lingus, Avon, Honda, CineWorld and RIM.
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
