MAM
iProspect India appoints Nitin Sabharwal as managing partner-North
Mumbai: iProspect, the digital-first end-to-end media agency from the house of dentsu India, has appointed Nitin Sabharwal as managing partner, North. He will also lead the agency’s affiliate marketing function, nationally.
As per the mandate, Sabharwal will be responsible for client relationship management, business operations and new channel development. He will report into Vinod Thadani, CEO iProspect India & digital growth officer India, dentsu Media.
In his new role, Sabharwal will bring on board a vast depth of knowledge and real-world experiences, which will be further combined with data-driven insights from across industry implementations, said the company.
Armed with 25 years of experience, Sabharwal has worked with some of the first digital marketing ecosystems in India, especially in the performance marketing space. Digital customer acquisition is one of his key specialisations, using 360-degree digital demand generation. Additionally, Sabharwal has been instrumental in developing full-funnel digital marketing ecosystems for some of the largest advertisers in the performance space.
Speaking on the appointment, Vinod Thadani said, “Nitin embodies iProspect’s vision efficaciously. With his understanding of our clients, industry and the market, he is undoubtedly the successor for the role. We look forward to welcoming him at iProspect and working with stakeholders to unlock greater potential and empowering our clients to make better and swifter decisions. I am confident that he will lead the organisation to greater heights and accelerate the momentum of growth.”
Sabharwal’s first stint with dentsu India was for seven years wherein he held the position of chief operating officer with SVG Media and also led the network’s Columbus brand, nationally. He moved on from dentsu in January 2021 to join Optimise Media, a UK-based performance marketing ecosystem, as chief operating officer. Some of the other companies that Sabharwal has worked with include DGM India, IndiaHomes.com and MediaTurf.
Commenting on his new role, Nitin Sabharwal stated, “I am really excited to work with the leadership team at iProspect. This is a great opportunity to carry forward the torch of digital performance marketing for brands in India. I am also looking forward to building new channels of performance delivery via strategic partnerships along with creating a robust team that is client-focused, data-driven, and insight-oriented.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
