MAM
iProspect Communicate2 bags four metals at IAMAI Awards 2015
MUMBAI: iProspect Communicate 2, the global digital performance agency from the Dentsu Aegis Network (DAN), has been named the runner-up in the Agency of the Year category for 2014 at the fifth edition of the IAMAI Awards.
The agency has also won one Gold and one Silver for the Dynamic Landing Pages campaign for its client Cleartrip. Additionally, the agency also went on to win one Bronze for the iLive Inventory Checker Campaign for Koovs.
The digital performance company picked up a total of four IAMAI Awards at the event that was held in Delhi. These awards aim to highlight outstanding contributions, in terms of creativity and innovation in the digital world. The organization receives entries from all the top players in the field.
iProspect Communicate 2 was nominated in four categories and has been successful in converting all of them into victories; for their Cleartrip and Koovs campaigns. The digital marketing agency won two out of three in the Search Marketing category.
iProspect Communicate 2 CEO Vivek Bhargava said, “We dominate the search market domain in the country, and winning these awards simply spells our prevalence entrenched in the market. Winning all the awards we were nominated for, which includes Gold, Silver, Bronze and runner-up Digital Agency of the Year is more than a testament to this fact.”
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
