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iProspect Communicate 2 wins digital mandate of Shaze
MUMBAI: iProspect Communicate 2 has been awarded the digital consultancy mandate by Shaze covering SEM, SEO & social media.
The partnership brings together two organisations – iProspect Communicate 2 for its strength in digital media strategy combined with Shaze’s creations crafted by the best of artisans and renowned craftsmen across the globe.
Samrat Zaveri managing director of Shaze said, “To be relevant in today’s consumer space one has to optimize on the digital medium. We are anticipating a large contribution from this medium.”
iProspect Communicate 2 CEO Vivek Bhargava said, “We are elated to have received an opportunity to promote a new age brand which displays a promise in the luxury and lifestyle segment. iProspect Communicate 2 offers a unique digital marketing strategy which will help expand Shaze geographical presence all over India. Our data led approach to Digital Marketing has always delivered superior ROI to our clients and I believe this development will further grow our competitive edge in the market. We have some extremely ambitious plans on the table and surge forth with confidence to partner with Shaze on their journey.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
