MAM
IPL ratings stand at 3.3 TVR for 57 matches
MUMBAI: The fifth edition of the Indian Premier League is seeing a fall in ratings as the matches reach the middle cycle of the tournament.
Data from Tam Sports C&S 4+ All India market shows that the event has got average viewership of 3.33 TVR for 57 matches compared to a 3.44 TVR for the same period last year and 4.65 TVR in 2010. The reach is also lower at 155 million compared to 157 million a year ago.
For the first 46 matches, the rating was 3.4 while the reach was 151.8 million.
Lodestar UN COO Nandini Dias said the agency expected the performance of this year’s edition to be lower.
“The delivery of cricket over the past six to eight months has not been that high and we had expected the IPL to continue this trend. We were aware that the ratings would be lower than last year but we still went ahead and used the property. The performance has been in line with what we expected,” Dias said.
The IPL this year is continuing the trend of previous years where the start is good but there is a lull in the middle. The expectation is that during the final stretch it will pick up momentum.
Dias also feels that the recent allegations of illegal dealings at the IPL would have no impact on the tournament.
“In the past also there have been controversies. But people have continued to watch the game. What has been seen in the past is that despite a controversy there is no loss in viewership. Indians love cricket,” she added.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
