Brands
IPL: DBS Bank reaffirms partnership with Rising Pune Supergiant
MUMBAI: DBS Bank Limited (DBS) has announced its partnership with the Indian Premier League cricket team Rising Pune Supergiant for the second consecutive year. Under the arrangement, DBS Bank will be the Associate Sponsor of the Pune-based team which is led by Australian captain Steve Smith and coached by former New Zealand captain Stephen Fleming.
DBS India group strategic marketing & communications executive Sheran Mehra said: “Rising Pune Supergiant is a newly revamped team this year and certainly the dark horse of the 10th edition of IPL. As a brand, we see real value in continuing to partner with Rising Pune Supergiant and being present on a platform like IPL helps us to resonate with customers and build affinity through unique and joyful experiences.”
Rising Pune Supergiant CEO Raghu Iyer said, “Their support and trust in the franchise is extremely motivating as we hope to be a force in IPL 2017, similar to how DBS Bank has been a disrupting force in India’s digital banking journey.”
As associate sponsor, DBS will enjoy a range of rights and entitlements to display its logo on platforms that include the team’s official cap and helmet and other marketing related collaterals. It will also have in stadia branding, premium hospitality and match tickets, and access to the Rising Pune Supergiant players.
DBS will launch campaigns and contests which will give an opportunity to customers to watch some exciting matches. The association will allow DBS to reinforce its brand and get recognised as a contemporary Asian bank that is shaping the future of banking so that customers can live more and bank less.
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Owned by RP-Sanjiv Goenka Group chairman owned by Sanjiv Goenka, Rising Pune Supergiant is a team that is committed to come up with its best even in the worst situation.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
