MAM
Iodex helps women stretch their limits
MUMBAI: Women are known to be the ultimate multi-taskers as they perfectly manage their home and families while fulfilling their own dreams and ambitions. Bringing alive this insight, Iodex, a brand in India since 1919, has introduced an all-new campaign ‘Thodi Himmat, Thoda Iodex’ featuring actress Swara Bhaskar.
Iodex, through this campaign, aims to be women’s everyday ally by helping them stretch further and explore their true potential.
GSK area marketing lead for pain relief and respiratory health Saurabh Nandi says, “With our new platform – Thodi Himmat, Thoda Iodex, we are talking to the modern woman representing a progressive India. These are women who are not only giving their 100 per cent to their home and family but also stretching themselves physically to give their 110 per cent to do something extra. The extra could come with the desire of supporting their family financially or following their pursuits. In this journey, pain is inevitable. And instead of giving up, Iodex wants to convey to these women that all they need is a little courage and a little Iodex.
The film features the eminent film actress Swara Bhaskar playing a Bharat Natyam dance teacher. It begins with her teaching dance to her students, and she sprains her back while showing them a slightly difficult step. To this, her husband questions her as to why she takes on so much work at once, be it her dance class or managing household chores. She says that she wants to equally take on the financial responsibility hence needs to be courageous. Her husband is touched and applies Iodex on her sprained back reiterating the brand’s proposition ‘Thodi Himmat, Thoda Iodex’.
Leo Burnett, South Asia chief creative officer Rajdeepak Das says, “Women are the backbone of any household in a way that they keep the entire family together. They want to do more with their lives, and yet equally contribute to their households. We thought this was an exciting insight to bring to life, especially since a woman’s invaluable contribution is rarely spoken about across the entire category. I’m confident the campaign will hit home with our consumers.”
The film has been executed by Prodigious India, Publicis Communications’ in-house production house.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
