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InterMiles hands over its digital creative mandate to The Minimalist
Mumbai: The Minimalist, a Mumbai-based creative solutions group company has been accorded the digital creative mandate of travel company InterMiles (part of the Etihad Aviation Group).
The agency will be responsible for shaping the brand’s digital journey by striking the right balance between a data-driven approach and creative conceptualisation. As a creative partner, The Minimalist will also handle InterMiles’ social media platforms and direct marketing across digital touchpoints, the brand said in a statement.
InterMiles SVP-marketing and customer engagement, Ashish Dhruva said, “As a programme with ten million-plus member-base, we constantly aim at creating value for our members to ensure every transaction with us counts. With the ongoing digital transition taking across businesses, we were looking for an agency that could transcribe our growth plan into reality and The Minimalist perfectly fit the ask. We are impressed by the team’s creative drive as well as solution-oriented approach for our brand and are looking forward to establishing a mutually beneficial partnership. InterMiles is driven to make a difference in our members’ lives, and we are optimistic that The Minimalist will be an able partner in our journey towards achieving this goal.”
The Minimalist co-founder Chirag Gander said, “We are thrilled to partner with InterMiles on expanding their digital journey across various digital and social platforms. As a digital first creative group company, we have always believed in exploring new-age technology that syncs in with the changing tastes and preferences of the audience. We are very excited to embark on a new journey with InterMiles, who is the epitome of change and always come out successful through all odds, to create great synergy.”
The Minimalist co-founder Sahil Vaidya shared, “The world has seen a massive dependence on Digital Platforms and InterMiles and our team at The Minimalist see this as a great opportunity. We plan to leave no stone unturned in exploring the newest and the most effective strategies to deliver exceptional and creative digital solutions to the brand. We look forward to our association with InterMiles.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
