MAM
Intercontinental gets Cogmat to handle its social media duties
MUMBAI: Digital agency Cogmat has been roped in by luxury hotel InterContinental Marine Drive to handle its social media mandate. This is a first for the Mumbai-based luxury hotel and the spends on social media are estimated to be 10 per cent of the total marketing budget for the digital medium.
The core idea of the campaign will be to drive the brand message on the social media platform. No pitch was called for the account.
Cogmat’s duties on the mandate include reviving the existent properties that Intercontinental Marine Drive on the social media platforms like Facebook and Twitter. It will also be involved in enhancing the brand’s online reputation using social media and industry relevant websites such as Tripadvisor, Zomato, Burrp and Lonely Planet by answering guest queries and calling for customer feedback.
Earlier this month, Neemrana Hotels hired Internet Moguls for search engine optimsation.
Cogmat is a digital media agency based in Mumbai and Hong Kong. It works with companies from industry verticals like education, luxury hospitality, financial services, FMCG and retail. Its clients include Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti.
MAM
Greenply enters Guinness World Records with 7,000-signature cricket bat
Campaign honours India’s World Cup win through massive fan participation.
MUMBAI: Greenply just turned fan wishes into a record-breaking six because when over 7,000 signatures land on a single bat, even the Guinness book has to call for a bigger shelf. Greenply Industries Limited has achieved a unique milestone by securing a Guinness World Record for “The Most Signatures on a Piece of Sports Memorabilia.” The brand’s #WishForVishwaCup campaign invited fans across India to send wishes for Team India, resulting in more than 7,000 signatures etched onto a single cricket bat dedicated to the nation’s record-setting World Cup triumph.
The campaign, amplified through a partnership with Radio Mirchi via on-air storytelling, RJ conversations and on-ground activations, brought together fans, dealers, architects and contractors in a shared wave of pride and belief. The record-setting bat will now be permanently displayed at a Greenply facility as a symbol of collective national emotion.
Greenply Industries Limited joint managing director Sanidhya Mittal said, “For over four decades, Greenply has been a part of people’s homes and everyday lives. With this world record, we stepped beyond spaces and into emotions, bringing together thousands of Indians through a shared feeling of pride. This record belongs to every fan who believed, wished, and became a part of this journey.”
The initiative reflects Greenply’s philosophy of building not just exceptional interiors but also meaningful connections. The brand will continue to celebrate the milestone across digital platforms, social media, print and on-ground activations.
In a sporting summer where India’s victory felt like a national heartbeat, Greenply didn’t just cheer from the sidelines, it gave millions of fans a permanent place on the bat, proving that the sweetest victories are those signed, sealed and remembered by an entire country.
